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The Israeli behind summers blockbuster hit.

MICHAEL ELKIN

Philadelphia Jewish Exponent

I

t is the summer's ultimate Web
site: The megaplex, where Spider-
Man 2 is weaving box-office
magic.
Creating a sequel better
than the first is no first-
time accomplishment for
Israeli Avi Arad, who has
turned Spidey's home, the
once-bankrupt Marvel
Entertainment, on its
superhero head.
Is Avi Arad really Spidey
alter ego Peter Parker?
Well, he does wear a
Avi Arad
Spider-Man ring on his
pinky. But then, the presi-
dent/CEO of Marvel Entertainment
has had his finger on comic success
since taking over the company six years
ago, and now oversees close to 5,000

Marvel comic-book heroes and villains
as well as the Marvel Studios division
that has turned out superhero-based
films including Blade I and II, the two
X-Men flicks, Hulk and Daredevih in
addition to the Spider-Man franchise.
Arad arrived in this country in 1970,
finding employment as a
truck driver even as his real
course of action was to grad-
uate from college, which he
did from Hofstra University,
paying tuition by tutoring
others in Hebrew.
"Our books are great liter-
ature with great metaphors
of real life dealina with fears
and hopes," Arad b said of his
comic-book empire.
It is the Polish-born
Israeli's savvy that saved the day for
Marvel. A daredevil of an entrepreneur,
he takes nothing for granted, including
what makes a superhero super.

of meat)

Odd doc peeks behind curtain at U.S. Satmar sect.

MICHAEL FOX

Special to the Jewish News

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Tuesday

Big Screen/Small Screen

1

f half of what Israeli director Nitzan
Gilady asserts in In Samar Custody
is true, the world's largest Chasidic
sect has a lot to answer for.
The Yemenite Jewish filmmaker's
bizarre documentary about one
Yemenite Jewish family's American
nightmare is suffused with tension and
mystery, but precious few facts. Gilady
relies on emotion and innuendo to
indict the ultra-religious Satmars, but
some viewers will require more con-
vincing.
In Satmar Custody, which
received an Israeli Academy
Award nomination for best docu-
mentary, airs Aug. 9 on the Sundance
Channel
The film opens with some text
describing the American Satmars as
anti-Zionists who in recent years per-
suaded numerous Yemenite Jewish fami-
lies not to immigrate to "secular" Israel.

Yahia and Lauza Jaradi, a religious
Yemenite couple in their late 20s,
bought the pitch from Satmar represen-
tatives in the mid-1990s and moved
with their two children to New York
state.
In the years after they joined the
Satmar community in America, the
Jaradis had another three children. Then
disaster struck.
Their infant Hadiyah was injured
when she fell from a chair and was hos-
pitalized in a coma. The authorities con-
cluded that her injuries likely were due
to abuse and removed the Jaradis' other
children from their home, plac-
ing them with other Satmar
families.
Compounding the couple's
woes, the authorities were weighing
whether to bring criminal charges
against Lauza.
For her part, Lauza accuses her
upstairs neighbor — who she turned to
in panic when Hadiyah fell — of caus-
ing the injuries by shaking the child in

