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,
Schwartzberg almost faded into the
But don't call Schwartzberg the
background as the dynamic Prager
anti-Michael Moore. Some of the
conducted an informal Q&A.
media spin "makes it seem like
"My parents are Holocaust sur-
[Moore's] the left and I'm the right,
vivors who came to this country
but that's not true," he said.
with nothing," Schwartzberg said
Schwartzberg describes himself as
when asked about his inspiration.
politically liberal (he's a board mem-
"They instilled in me a strong appre- ber of two environmental groups);
ciation of the American ideals of tol- he didn't intend his film to be "a
erance, freedom
whitewashed, Pollyanna greeting ---
and opportunity,
card vision of _ America;!-----
—
which I wanted to
Rather-,-he believes, it depicts the
celebrate in a
flipside of the American dream,
movie."
including homelessness and unem-
Heart presents
ployment, while celebrating the
26 vignettes of
proverbial devotion to life, liberty
ordinary
and the pursuit of
Americans with
happiness.
Ben Cohen,-
extraordinary sto-
"It doesn't matter
co-founder
ries (thinks Studs
if these values aren't
of Ben 6- Jerry's
Terkel), including
perfect or whether
a blind mountain
they even exist," he
climber, a klezmer clarinetist
said later, while sit-
(David Krakauer), founder of an
ting in a gleaming
ice-cream company (Ben Cohen)
lezmer clarinetist lobby amid images
and an ex-con who heads the
of Walt Disney and
ai)id Krakauer
Olympic boxing team.
Mickey Mouse.
is no secret: Controversy sells
movies. Remember The Passion?
Now Michael Moore's Bush-
bashing Fahrenheit 9/11 is raking in
millions since launching its own
firestorm when Disney refused to
distribute it, citing the studio's non-
partisan history.
This July 4 weekend, "Disney will
offer a counterdocumentary called
America's Heart and Soul, with
panoramic vistas, soaring music and
heartwarming profiles of cowboys,
gospel singers and handicapped ath-
letes," Newsweek said.
If the controversy pumps up
Heart, its Jewish filmmaker, Louis
Schwartzberg, isn't taking advantage
of the situation. The 54-year-old
hardly is as flamboyant as Moore nor
has his face been all over the news.
Rather, he has been quietly attend-
ing question-and-answer sessions
about his film, which Disney is.pro-
moting via word-
of-mouth screen-
ings — a less
incendiary mar-
keting tactic bor-
rowed from The
Passion. His pow-
erful, jaw-drop-
pingly gorgeous
documentary has
been shown to
dozens of targeted
groups, from
Jewish musicians
to Future Farmers
of America.
This interview-
er caught up with
Schwartzberg on
the Disney lot
between screen-
ings for radio
host Dennis
Prager and an
evangelical
Christian organi-
zation. Soft-spo-
Filmmaker Louis Schwartzberg packed up his 35mm camera and hit the road, determined to invite
ken and dressed
people to tell him the stories of their lives.
in jeans,