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FIGHT CAN

MEMORIAL GOLF & TENNIS INVITATIONAL

Monday

-

June 7, 2004 • Tam 0' Shanter C.C.

Hanan Lis

Jeremy Schaap

Brooks Robinson

ESPN
Master of Ceremonies

Hall of Fame
Greenberg Award Recipient

•

Join the Michigan Jewish Sports Foundation, Jeremy Schaap and a host of other celebrities
for a great day and an evening program honoring Hall of Famer, Brooks Robinson, as we
present him with the Hank. Greenberg Memorial Lifetime Achievement Award.

Ticket Prices: Individual Golf Entry $495."° - Individual Tennis Entry $250."" - Dinner Only $195.00

Your donation includes 18 Holes of Golf or Tennis, Lunch, Open Bar, a Fabulous Gourmet Dinner,
Evening Program, Tournament Favors and all gratuities.

For corporate sponsorship information or reservations for the tournament contact:
Elayne Wolfson at 248-788-0921 or visit our website @ www.michiganjewishsports.org

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MJSF 3rd Annual Charity Raffle

For Only $100 You Can Win A 2004 BMW 325 Ci Convertible

Proud Sponsors of the 14th Annual Greenberg Invitational

financial

A QUICKEN LOANS COMPANY

gewish.,comTmstore

01

5/28
2004

24

Where the Jewish Community Shops!

Your exclusive source for all judaica... offering a huge selection of gifts
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in partnership with various Jewish
education organizations, and it's a
community partnership that we plan
on strengthening, and we are very
proud of it."

Crossing Lines

"We want to help people on every
journey they want to take," said
Leonard Rubin, JCCA's executive
vice president of program services.
In part, JCCs are being urged to
blur the traditional lines of organiza-
tional life by forging closer ties with
other Jewish institutions in hopes of
encouraging Jewish activity.
That will be crucial in coming
years, said Robert Hyfler, senior vice
president of research and develop-
ment for the United Jewish
Communities, the umbrella organi-
zation of North American Jewish
federations. UJC is a JCC funder.
"The key to the future in the 21st
century will be dynamic partner-
ships," Hyfler said, as public institu-
tions such as JCCs, federations and
synagogues — and their individual
donors and major philanthropic sup-
porters — change how they do busi-
ness.
These groups must "appreciate
their unique strengths, while break-
ing down institutional egos that pre-
vent us from getting the collective
job done," he added.
Hagshama also is urging JCCs to
undergo a "re-branding" that plays
up their Jewish content alongside
their preschools and fitness centers.
The JCC should be a "community
within a community" that encour-
ages "the spiritual, emotional and
physical development" of members
though all stages of life, the plan
states.
"We intend to build a strong
image for the movement, a public
statement about what we stand for

