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They also asked the parents to call other parents. y the time the 125 boxes of "Everyone I called said they would be matzah were unloaded from there with their kids," said Karen Shellie Achtman's car March Schwartz of West Bloomfield, whose 18, 30 kids — and their par- ents — had learned a trio of meaningful son Josh, 11, also participated. "In the end, 30 kids came to Hiller's." lessons about supporting Israel, commit- Once in the store, the group began to ment to ideals and helping others. fill their shopping carts. "Hiller's had The shopping spree for Israeli-made piles of boxes of Osem matzah. waiting matzah was sparked by an article for us when we got there," Achtman Achtman and fellow Walled Lake said. Middle School parent Beth Kahn of The group chose the brand because it West Bloomfield read in the Jewish News was Israeli-made and because of its spe- about supermarket owner Jim Hiller cial "Matzah with a ("Standing With Mitzvah" offer. Israel," March 5, page Above: Chad Schram, 11, of West For every five 13). Bloomfield watches as Dina boxes purchased, Hiller has been Cwagenberg, 7, of Farmington Osem will make a donating profits from Hills adds another five-box pack- donation to Jewish the sale of Israeli prod- age of matzot to the shopping cart. National Fund to ucts in his six Hiller's plant a tree in Israel. Markets back to Israel "The Jewish peo- through the Jewish ple are looking for ways to support Federation of Metropolitan Detroit in Israel," said Osem's President Izzet Bloomfield Township. Recently, he Ozdogan. "This is a great way to do it. received an e-mail from a man threaten- With one purchase, you are helping ing an economic boycott of the stores if Israel's economy, fulfilling the obliga- Hiller did not publicly apologize for his stance in support of Israel and withdraw tions of Passover and planting trees in Israel; three mitzvot for the price of one." that support. Hiller did not back clOwn The offer is good for as long as there — and responded by extending the are boxes of Osem matzah in the store. donations indefinitely and increasing his The lesson of the pre-teen shoppers stock of Israeli products. also set an example for their younger 'After reading about what he did, siblings; several also came along. Beth and I decided we had to do some- Continuing the chain reaction further, thing, too — and to involve our kids," Achtman said, "There were people in said Achtman of Walled Lake. "Most of the store shopping with their children us live around the Commerce Township who asked why we were buying so store and shop there. So we decided we much matzah. When we told them why, wanted to help him out and also teach they also bought matzah and then gave our children (Ryan and Maxx Achtman, it to us to add to ours." 11 and 10, and Hillary and Shane Kahn, After all the purchases had been 11 and 10) about doing what's right. made, all the matzah was loaded into Next, the two organized a shopping trip. "We started by calling other parents Achtman's car. She then drove to Yad Ezra and delivered the boxes to be who were on the bar and bat mitzvah added to the Berkley-based kosher food list [that parents compiled] at our pantry's special Passover distribution. LI school," Achtman said. "We picked a B New 2004 Volvo XC70 Cross Country All Wheel Drive wagon equipped with Premiumpackage,Touring package and rear booster seats. M.S.R.P.$39690. Ford A/Z/X Plans available. Choose from 15 XC70's in stock. 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