20-60

OFF

Sale ends Wednesday

Ask for Kari Kovack
or Michelle Ben-Ezra

BRING YOUR
CUSTOM DESIGNS To LIFE

We Specialize in all
custom doors:
•Wood *Fiberglass

*Steel *Interior

248-737-3700

33084 Northwestern Hwy.

— between 14 Alile & Orchard Lake Road

(between. Home Appliance & In Style Furniture)

What have you done
for your vehicle lately?

Come in and meet oir FRIENDLY SERVICE TEAM-
Let us advise you on all your maintenance needs.

OPEN FOR SERVICE

Monday - Friday 7:30 a.m.-6 p.m./Sat. 10 a.m.-3 p.m.

• Tired of waiting for service?
• Hassle-free while you wait service • Pick up & Delivery Available

10540 W. Eight Mile Rd. • Ferndale

JUST EAST of COOLIDGE •

2/27
2004

22

248.586.2716

Marketing Direct

JRM Research, Data names account manager.

3

„ „ ewish Renaissance Media
Research, Data and Marketing
has named Michael Durham
national account manager of
this new division of Jewish Renaissance
Media, parent company of the Jeivish
News.
Durham joined JRM
Research, Data and
Marketing on Feb. 16 and
will work from the JRIVI-
Jewish.com office in
Southfield. Durham, who
resides in Farmington Hills,
has a broad range of sales
and marketing experience,
including account manager
for Novell's Great Lakes
region, regional sales manager Durham
for Smith Chemical and account man-
ager for Future Three.
Durham will focus on securing data
and direct marketing business for JRM
Research, Data and Marketing. He will
also be available for team selling oppor-
tunities with members of the Jewish
News and Style magazine sales force.
"Mike brings years of local, regional
and national industry experience — and
that puts JRM in a position to sell pro-
grams and solutions to our customers,"
said E Kevin Browett, president of the
new division.
"JRM Research, Data and Marketing
has taken the reverse approach for our
current and future customers," Durham
said. "We looked at what are the current
market challenges and hOw we can help
bring solutions to the customer with
data and direct marketing — and corn-
bined those solutions into a system that
will bring the best practices to each cus-
tomer without the heavy overhead costs
that normally come with the depth and
breadth of services.
"We can clean a customer list," he
said, "find new customers in a smart
way, create and execute a direct mail
piece and handle everything from cre-
ation to delivery at the post office to
even building a custom& dashboard
data warehouse interface for your data
that is everywhere.
"Our approach will not mean you
have to throw out the current technolo-
gy or buy new anything. We can do it
),
all or just one part for our customers.
JRM Research, Data and Marketing
utilizes a strategic approach, driven by
data, to provide innovative marketing

solutions for its clients. By leveraging
the diverse resources available through
parent company Jewish Renaissance
Media and partner company the Valassis
Group, JRM integrates technology and
analysis with state-of-the-art direct
response services to provide customer
relationship campaigns that
offer thorough, sophisticated
and actionable feedback.
JRM is an experienced
gatherer, interpreter and dis-
seminator of unique and use-
ful information for and about
the American Jewish commu-
nity. Its new division's patent-
pending data model strategy
is focused on what customers
want and need most to maxi-
mize the return on their mar-
keting dollar investment.
JRM Research, Data and Marketing
offers an array of services:
• Market research — surveys and
focus groups to models that better pre-
dict customer attitudes and behavior;
• Creative — full-service creative
department to translate strategies into
action;
• Response analysis — JRM can
measure and evaluate customer response
and provide easy-to-use customized
reports for further action;
• Campaign implementation — JRM
can direct any and all phases of a busi-
ness effort with a team of marketing,
information technology and creative
experts;
• List rentals and services, including
list cleansing and new prospect procure-
ment, to maximize effectiveness and effi-
ciency;
• Data appending and processing, to
become smarter about customers and
new prospects through an array of infor-
mation sources;
• Data collection, cleansing, storage
and warehousing, to allow continual
updating of data and information man-
agement solutions;
• Trade area definition mapping, to
visually analyze areas of opportunity;
• Customer profiling and segmenta-
tion, to identify high-potential cus-
tomers using the latest modeling and
predictive-behavior techniques. ❑

Michael Durham can be contacted at
(248) 351-5151 or by e-mail at
mdurham@jrm.biz

A