> Party Planners Plan
ast month in my editor's letter, I mentioned there would
be some changes in our glossy pages inside the Jewish
News and to expect a name change. So, welcome to the
first issue of Platinum, a splashy new version of the
monthly glossy section in your Jewish News. It's still crisply edited,
fast paced and colorful, but the new name exudes the greater value
we now place on this magazine.
"When I think of platinum, I think of the highest quality," said
Dean Dimitrieski, JN advertising director, at a brainstorming session to
rename Style at the Jewish News. And that's exactly our desire. We want
to produce a magazine that's more compelling and more engaging —
and even higher caliber.
I am immensely proud of this glossy product that was conceived
in another brainstorming session back in 2000. Our goal was to bring
the quality of Style magazine, our bi-monthly secular magazine, into
the Jewish News. Thus, the monthly Style at the Jewish News was born.
The publication was an instant success and, over time, we realized
the need to more closely link it with the core
Jewish News product. With the launching of
Platinum, we are sharpening its focus and reaffirm-
ing its commitment to quality and the Jewish
Platinum has a cover story every month on a
specific topic -- March, home furnishings; April,
garden; May, prom and graduation; June, summer
fun; July, the arts; August, back to school;
September, gourmet; October, health and fitness;
November, gifts; December, business and finance; January, automo-
I've shared these topics with you because I want you, our readers,
to be involved. Please feel free to e-mail me, or our associate editor,
Linda Bachrack, with your story ideas at
email@example.com or firstname.lastname@example.org
Our February theme is weddings. We've covered two stellar
weddings. The mothers-of-the-brides are both professional party
planners. These women know how to create a fabulous celebration.
We hope that some of their ideas can be translated to your needs and
that you can create something of the highest quality. At Platinum, we
want to make a lasting impression.
Newlywed Erin Pavey dances the night away.
Photography by Michael Jonas.
FEBRUARY 2004 • PLATINUM