34 Happenings Sanitation Engineer This junk hauler has just gone state of the art. Workers pick up job assign- ments through Web-enabled cell phone dispatches, issued from "JunkNet" central command. I is the Jewish junk peddler come full circle. Capitalizing on Customers, if they wish, can book their junk pick-ups online. the material abundance of our After the "morning wave," complete with blue wigs, are, front row, Jamil Thomas, The company began in 1989 contemporary society, rather partner Jeff Lazar and Jared Wetherington and, back row, Bill Jack, Moshe Schrieber and than peddling junk, a new company is when Brian Scudamore, a partner Jason Tink. Vancouver high school drop out, turning a profit by helping people get spent $700 for an old truck and rid of it. big on the clean bit, noting that trucks them," says Lazar of the feather cov- started picking up junk. Scudamore is 1-800 Got Junk? is high-tech haul- ered craft projects. "I have no clue are washed daily, and workers will now CEO of the $17.5 million busi- ing, with Jeff Lazar of Oak Park get- what they were for. We opened the often change shirts and wash their ness, with 75 franchises in the U.S. ting in on the ground floor. The 29- box and just cracked up." boots during the course of a day's and Canada. year-old is a new franchise owner of While much of the junk gets hauling. "You can't go into someone's Lazar, a former manager at One the upstart business that's growing as dumped, Lazar recycles about 60 per- home looking unprofessional," he says. Stop Kosher Supermarket in fast as the clutter on your countertop. cent. He donates a lot of the furniture "This is not a dirty business." Southfield, heard about 1-800 Got The company has carved out a niche to the Furniture Bank in Pontiac, or to Lazar and his men even sweep up Junk? from a friend who knew a fran- by professionalizing the junk industry. local synagogues or families. In time after themselves. chise owner in Philadelphia. Lazar was The days of unkempt shleppers in for the holidays, Lazar just brought Got Junk will take anything that intrigued, did his research and bought stained jeans and T-shirts driving beat over a load of toys to Healthy Start, an two people can lift that is not environ- into the business, opening the first up trucks are over. organization housed in the Jewish mentally hazardous. Typical hauls franchise in Michigan in October. Got Junk's friendly, punctual work- Family Service building in Southfield. include old appliances, battered furni- "I'm loving it," he says. "It's great to ers wear snappy blue uniforms (tucked Some junk gets sold to scrapyards, a ture and old exercise equipment. be self-employed." in) and drive freshly washed, bright large quantity goes to recycling centers Prices range from $75 for one item to Franchise startup fees were $18,000, blue, late-model trucks. Lazar calls it and choice plums get taken to antique $408 for a whole truckload. plus $9,000 for each 250,000- person "the Fed-Ex of junk removal." or consignment shops, or even sold on Lazar and his co-workers do a lot of block of territory. The custom truck e-Bay (like the Batman comic). garage and basement clean-outs, pick- cost $45,000, and there are royalty Lazar's mother, Sema, of Southfield, ups from home and office renovations, and other fees to be paid to the parent never dreamed her son would end up and house clean-outs after people company. Dumping fees vary with the hauling people's junk. Nonetheless, move or die. amount hauled. "I'm thrilled about it," she says. "It's An awful lot of quirky discards get Lazar has three employees and is thrown into the mix. "You never know doing wonderfully, beyond our expec- working hard at expanding the compa- tations. Jeff is really giving it his all." what you'll find," says Lazar. ny and gaining brand recognition for Mimicking the business plan of "We just picked up a bunch of shag the business. Every so often, he and his CEO Scudamore, Lazar has a "Vision carpeting. Remember that?" he laughs. workers put on blue clown wigs, park Board" on the wall in his home office. The company has picked up 18,000 their truck on busy corners and get out On it is written "2, 4, 8"— his goal to cans of sardines (expired dates), ele- to jump and wave at passers-by. phant tusks and a half truckload of yo- make $200,000 this year, $400,000 They pass out "Junk Bucks" (dis- next year and $800,000 in year three. count coupons), do mailings and even yo strings (no yo-yos, just strings). His objective is to have four trucks Lazar says the "weird junk" keeps wear their blue wigs to Detroit in three years, and ultimately, he says, the job interesting. He recently came Pistons games, a tactic that certainly "to work on the business, not in it"— across a vintage Batman comic book gets them noticed. in other words, to keep the blue wig, maga- Life and LP record, the 1963 "Everyone's got junk; we just have to but go white collar. zine covering John F. Kennedy's assas- let people know there's a way to get Lazar thinks his goal is realistic. And sination, and a box full of Styrofoam rid of it," says Lazar. the occasional treasures he finds keep chickens. Jamil Thomas and Moshe Schrieber put He speaks enthusiastically about the it interesting. "There were about a hundred of company's high service standards. He's up an advertising sign. SUSAN TAWIL, Special to the Jewish News ❑ 1/23 2004 33