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December 26, 2003 - Image 7

Resource type:
Text
Publication:
The Detroit Jewish News, 2003-12-26

Disclaimer: Computer generated plain text may have errors. Read more about this.

%ft and Blue Care

INTRODUCING HOPE.

"BlueHealthConnection® gives Blues' members a wealth of resources, including
access to professional nurses who can offer advice, tips—and hope."

When a health condition suddenly changes your life, sometimes it's hard to know just

where to turn or what to do. That's why we introduced BlueHealthConnection—our

personalized health management program that offers members a variety of ways to help

them take charge of their health care. It gives Blues' members the resources they need to

navigate through health problems and lead better lives.

My friend Charlie was having so much trouble with his diabetes, he wasn't able to get

his regular walks in One thing led to another, and Charlie's health got worse and worse.

But as a member of the Blue Cross Blue Shield family, Charlie learned about .

BlueHealthConnection. Charlie got a call from a nurse named Hope. True to

her name, she taught Charlie how to take better care of himself. The Blues

gave Charlie hope—and Hope gave Charlie some health tips, so he could

stay at work, keep off the operating table and start walking again.

Isn't it great to know that we have a company here in Michigan

that can save us money while they're helping others save lives!

Blue Cross
Blue Shield
Blue Care Network

of Michigan

5

Nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association

YOU and the POWER of7
Mt/td

www.bcbsm.com

12/26

2003

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