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November 28, 2003 - Image 80

Resource type:
Text
Publication:
The Detroit Jewish News, 2003-11-28

Disclaimer: Computer generated plain text may have errors. Read more about this.

GAGGLE OF GIFTS
(continued on page 16)

„,.

Baith

L Wedivut

e • Livonia, NI • (248) 476-1262

giale alieut2is /0-9 • &az: /2-5

Till 1.111

11W11144!

WIN A FANCY COGNAC
COLOR 'DIAMOND NECKLACE
IN 1 4 KT. WHITE GOLD,
SINGLE HEART SHAPE
DIAMOND 2.25 CTS.

Drawing Is
December 31,
2003

• ,,,V44 4:0.

RETAIL VALUE
$9,800

• NEED NOT BE PRESENT TO WIN.

All of the etching is done on-site

• MUST BRING ENTRY FORM IN PERSON

TO FREDRICK JEWELERS

• NO PURCHASE NECESSARY

Name

Address

Phone

Fredrick Jewelers

SERVING THE BLOOMFIELD AREA FOR OVER 33 YEARS

11/28
2003

16G

CALL FOR HOLIUAY HOURS

869 W. LONG LAKE ROAD • BLOOMFIELD HILLS • 248-646-0973

and the building grew to encompass
three floors. When his son, Sol, took
over the business, the company added
eyeglasses to the mix because Sol was
an optometrist. The company
remained at its original location until
1991, when it moved to its current
spot in Southfield. While the products
and the location have changed, one
thing remains: The company's offer-
ings are mostly made on the premises,
which allows for a lot of creativity and

personalization. In fact, the company's
slogan is "The Unusual as Usual."
"I have a woman who comes in
every year and she's written a poem
for everyone that she's buying gifts
for," Lachman says. "It's like she's
giving them a little piece of her
every year. She's just amazing."
When it comes to making some-
thing memorable, the sky is the
limit.
"We've had all kinds of different

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