Business To The Point An Israeli company is bringing 200 new jobs to Port Huron. BILL CARROLL Special to the Jewish News 1HE ow did an Israeli syringe manufacturing company wind up in Port Huron, Mich., the maritime capi- tal of the Great Lakes? The firm's CEO is still not exactly sure, but he's pleased. Port Huron and Michigan officials who played instru- mental roles in the effort — including a state executive who is Jewish — think it's highly unusual, but they're pleased. And Port Huron residents are happy because the move is expected to create about 200 new jobs. Dispomedic 2000 Ltd., a medical goods manufacturer based in Israel, selected Port Huron as the home of its first U.S. production plant. Early next year, the firm will start producing high- technology syringes in a 60,000-square- foot building, a former plastics plant, at a Port Huron industrial site. Dispomedic is spending about $9 mil- lion on renovations and machinery. Larry Gormezano of West Bloomfield, manager of the Business Development Division in the southeast Michigan office of the Michigan Economic Development Corp. (MEDC), attributes the move to some "old-fashioned salesmanship." He explained, "We're always looking to either keep firms in Michigan or attract outside companies to the state. In this case, we just did some 'cold- spearing,' making phone calls to com- panies anywhere to see if they would be interested in moving into the state." Gormezano, an Orthodox Jew, admitted it is unusual for an Israeli firm to settle in a largely gentile city. Port Huron's population is about 32,000, and city and St. Clair County officials "have no idea" how many Jewish families live there. The area is not included in the 2002 American Jewish Year Book's list of communities with 100 or more Jews. "But it doesn't make any difference — a production plant is a plant, and a job is a job," said Barry Berler, presi- dent and CEO of Dispomedic 2000 Ltd. (the 2000 stands for the year the firm formed its safety division, to make syringes specifically). "We were glad to hear from the MEDC and the • t'§....4.1, " VI ' \-,•(k4 ,.iV0.4,U ■ > "4-1Zift-ZOMONglk„.;.4ak.*1; ' MN' Economic Development Alliance of St. Clair County. They helped get us local bank financing and gave us much sup- port. 'After visiting other sites in the U.S., then going to Port Huron to inspect the building, we realized the city is the place for us. The people have been wonderful to us; it's just a perfect match." Helping lure Dispomedic to Port Huron was $1.6 million in tax abate- ments from the city and the state. "It required some extra incentives, over and above what the city usually does," said Doug Alexander of the St. Clair County Alliance. "Doug did a great job of showing us around and introducing us to the right people," said Berler. "Our main consid- erations in choosing the city were reduced labor costs, the quality of the work force, and access to the proper markets, such as Canada." Port Huron is across the St. Clair River from Sarnia, Ont. Jobs are extremely important to southeastern Michigan and we have to keep fighting for them," Gormezano declared. "We started negotiations with Berler in 2001 and concluded them a few months ago." The 200 jobs will be a boost to the Port Huron economy. The city's unem- ployment rate is about 10 percent; the state average is less than 7 percent. About 80 percent of the products made at the Port Huron plant will be sold in " Michigan. Dispomedic will produce hundreds of thousands of high- tech syringes annually at the plant. "They are safety syringes with a protective sleeve that keeps people from using a dirty syringe again, and the sleeve helps prevent accidents in syringe use at hospitals and medical offices," said Berler." Added Gormezano, "It brings a new product into Michigan in the life sci- ences." Dispomedic has been making syringes and other medical products for 13 years, with plants in Israel and the Ukraine. Berler, an Israeli native, bought the firm in 1998 to add to his other business operations. His U.S. office is in Southampton, Pa., where he lives with his wife and four children. Berler, 49, was educated in Israel and was an army major, seeing combat in several campaigns. ❑ SEE RELATED STORY ON PAGE 92 11/ 7 2003 91