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November 07, 2003 - Image 110

Resource type:
The Detroit Jewish News, 2003-11-07

Disclaimer: Computer generated plain text may have errors. Read more about this.

t s

The Scene


1 7 1- e/ird

To A "T" from page 85

• Antiques • Estates • Fine Jewelry and Watches

$1,000,000 worth ofjewelry
On Sale
4 days only
Nov. 13, 14, 15, 16, 2003



11 A.M. — 5 P.M.

11 A.M. — 5 P.M.

One of Sarah Lefton's shirts advertises
her Web site.



11 A.M. — 5 P.M.

11 A.M. — 3 P.M.

32800 Franklin Road • Franklin, Michigan 48025
Phone: (248) 626-1885 • Fax: (248) 661-9594
Web Site: wwvv.legacyestatejewelry.corn


Gary Rosenthal
Collection, exclusively
at Sherwood, make
gift giving truly
Shop Sherwood...
where gifts are
always 30% off*
it's worth it.
Gift Wrapping.




1- 5

1 1 / 7




Jewcy.com offers consumers "kosher-
style fabulosity" that is also "racy" and
"lusty" and full of ethnic pride.
Breaking "close to under a hundred
pieces a month," according to co-
founder Jason Saft, 26, Jewcy sells thong
underwear, baseball caps (both $15),
stickers ($1) and T-shirts ($20 to $25),
including a new one that taunts with a
traditional Jewish greeting and an insinu-
ation of inappropriate familial relations.
Saft and his three cohorts also
organize Jewish-Chemed community
events, and they recently started send-
ing out a monthly "best of" list. (An
unrelated group, also called Jewcy, is a
national affiliation of grassroots Jewish
community activists.)
"I don't know if people envision
themselves going back to temple," Saft
said of people who attend Jewcy events,
like a comedy show starring Jackie
Hoffman of Broadway's Hairspray. But
they will find "commonalities and a
similar background," he said. -
Saft suggests that "reading Heeb,
wearing a Jewcy T-shirt or going to see
the Hip Hop Hoodios" — a Latin-
Jewish hip-hop band in New York —
might even spark an interest in Jewish
culture, heritage and "in learning what
they forgot in Hebrew school."
Whatever their external effect, the
T-shirts essentially are a way to have
fun and feel Jewish at the same time,
which may be a new phenomenon for
many Hebrew school graduates.
"I'm never going to suggest that a T-
shirt is a serious sign of religious iden-
tity," said Lefton, who aspires to
attend rabbinical school. "But it's a
fun way to stick your chest out and
say, 'Yeah, we're Jews.'"
Lefton is currently designing a
"Haman's Angels" motorcycle shirt for
Purim 2004. O

Fine Designer Furniture • AccessOries • Unique-& Unusual Gifts
6644 Orchard Lake Road at Maple • West Bloomfield. • 248 855.1600
Mon&Thur 10-9 • T*Wed-Fri-Sat1 -0-6 • Sun 12-5


"most mfrs

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For a more conservative look, like
"Gefilte Fish," a dove "Shalom,"
four worlds of peace and others, go
to the store at wwwjewish.com

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