1=4 GREAT ITALIAN FOOD AND SERVICE Larco's restaurants Family owned for over 50 years COME TASTE THE DIFFERENCE! ITALIAN CHOPHOUSE 645 E. Big Beaver • Troy ITALIAN GRILL 6480 Orchard Lake Rd. • West Bloomfield 248-680-0066 248-626-6969 West of Rochester Road NW corner of Maple and Orchard Lake Reservations Always Welcome. $ 10 GIFT CERTIFICATE SINCE 1920 THE TRADITION CONTINUES '10 off with minimum purchase of 5400° This certificate entitles bearer to: (Excluding tax, tip & alcoholic beverages) Redeemable at both Larco's locations Maximum discount $10.00. Offer not valid on Holidays and subject to Rules of Use. Tipping should be 15% to 20% of the total bill before discount. Valid anytime. JN 770380 Sarah Lefton models one of her popular T-shirts. "I was in a bar [wearing a shirt] and a guy walks up to me and gets right in my face and asked what that was all about," Verona, an inventor who co- owns a construction company, recalled. After a few minutes of explanation, "He started to understand what I was saying," Verona said. "I felt like if I made a difference even with just this one guy, this could be something that could make a differ- ence in the world." Still in the red, the year-old Jewish Jeans has donated $10,000 to $15,000 to Jewish causes, Verona said. Some funds will go to his personal mission: finding a media spokesperson for the American Jewish community who can promote the image of Jews as a peace-loving people. At the moment, we have no response, and left with a void, people fill in the blanks with their own prejudices," he said. "That's what the problem is." Lowenstein of Jew.Lo is trying to change perceptions, too. She sees the Bronx-bred Jennifer Lopez as "a role model for a new kind of sexy: ethnic, city, powerful and real." Her site derides Jewish celebrities who mask their Jewishness — Winona "Horowitz" Ryder and Natalie "Hershlag" Portman among them — and praises those who flaunt it, such as film actress Amanda Peet and comedi- an Sarah Silverman. "Jew.Lo gives props to zaftig Jewish figures, recognizing that a girl need not be a stick figure to be hot, and that a true dish loves her knish," Lowenstein writes. Jewish "Hip" Jew.Lo's line of tight-fitting T-shirts ($21, plus shipping) includes the bosom-hugging "schwing" style and the "boy beater," a feminine take on the white ribbed cotton undershirt, collo- quially known as the "wife beater." Along with promoting robust Jewish sex appeal, the new Jewish T-shirts equate Jewishness with hipness. The 10-month-old, New York-based Winter Iltesday-Fridav: Satuiday: nner Sunday: Brunch & Dinner Voodward Ave. (2 biook4‘116ri 313-865-033 sed illonday • Entee-rear • Valet weet Georgia Brown showcases Detroit on the move" To A "T" on page 86 4N 1 1045 Brush Street - Detroit • phone (313) 965-1245 • www.sweetgb.com 1/ 7 2003 85