Arts Entertainment Chico, Zeppo, Groucho and Harpo Marx in `Anim -al Crackers," 1930, in which Groucho famously rhymes "explorer" with the Yiddish word "shnorer" (beggar) in the song "Hooray for Captain Spalding" Gregorji Peck, Dorothy McGuire, Celeste Holm and Jewish actor John Garfield in "Gentleman's Agreement," 1947, about a gentile reporter who masquerades as a Jew to report on anti-Semitism in America. Liam Neeson and Ben Kingsley in Steven Spielberg's film "Schindler's List." "Perhaps no other American work on the Holocaust has generated such epiphenomena," says co-curator Jeffrey Shandler. From Betty Boop To Seinfeld New York multimedia exhibit explores the varied avenues of Jewish participation in the entertainment industry, while revealing changing attitudes toward _Jewish culture. FRAN HELLER Special to the Jewish News I n the 1930s, Molly Goldberg, the indomitable Jewish matriarch, brought solace to radio listeners who identified with her fam- ily's struggles during the Great Depression. In 1960, the movie Exodus gave visibility to the new nation of Israel and a way for American Jews to be Jewish in America with pride. In the 1990s, television's Seinfeld drew an American-Jewish roadmap through the lens of four self-absorbed New York yuppies. For the past 100 years, American Jews have been largely defined by the popular culture. In like man- ner, the popular culture has been largely defined by American Jews who helped to create it. "Entertaining America: Jews, Movies and Broadcasting," on view through Sept. 14 at the Jewish Museum in New York City, is an innovative exhibition showcasing film, radio and television clips, as well as other artifacts, that immerse the viewer in a virtual world of entertainment. More importantly, it traces the complex relation- ship between America's Jews and the nation's enter- tainment media from the turn of the 20th century to the present day. The chronological exhibit begins in 1905 with the arrival of the moving picture shows, 30-minute store- front films, where, for a nickel (hence the term "nick- elodeon"), the nation's urban working class could escape the humdrum of their hardscrabble existence. These nickel flicks, mostly French imports, were . , 4/ 4 2003 78 particularly popular on New York's Lower East Side, home to half a million Jews, and the most densely populated part of America. A public crusade against nickelodeons by civic leaders who considered the new entertainment a vice, took on anti-Semitic overtones, leading to an exodus from New York to southern California by Jewish exhibitors and former garment merchants like William Fox, Adolph Zukor and Marcus Loew, who started their own film companies. While Jews were important in making movies, they were less prominent as screen subjects. The silver screen's first cowboy, Bronco Billy Anderson, born Max Aronson in Little Rock, Ark., and Hollywood's original vamp, Theda Bara, nee Theodesia Goodman from Cincinnati, Ohio, obscured their Jewish backgrounds, setting what would become a longstanding precedent in the American film industry. In fact, the first "Jewish" superstar, Charlie Chaplin, wasn't even Jewish, though he was widely perceived as Jewish, an assumption Chaplin never denied. Chaplin's "Little Tramp" was a comic type that struck Jews and non-Jews alike as essentially Jewish, note exhibit co-curators J. Hoberman, sen- ior film critic for The Village Voice, and Jeffrey Shandler, assistant professor of Jewish studies at Rutgers University, in their scholarly and fascinat- ing catalogue that accompanies the exhibit. Ironically, The Great Dictator was the only movie in which Chaplin would play an explicitly Jewish character — a barber who resembles the anti-Semitic dictator Adenoid Hynkel. It is even more ironic that Chaplin's perceived Jewishness was linked with Communist and leftist sympathies, causing a political backlash and his departure from America in 1952. `Hollywood's Jewish Question' One of the largest features in the exhibit, sponsored by HSBC Bank USA, centers around the 1927 movie The Jazz Singer, Hollywood's first "talkie." Starring Al. Jolson, the immigrant cantor's son, the film was based on the performer's own life story. Hoberman characterizes Jolson as perhaps the greatest of the Jewish immigrant performers who burst upon the American scene in the early decades of the 20th century. The Jolson story, which became the stuff of myth, resonated with Jewish audiences torn between tradi- tion and assimilation. The prickly issue of Jewish involvement in the' movie industry, which the curators have called "Hollywood's Jewish Question," focuses on studio heads and their successors. That a new industry as well as a national pastime was in the hands of recent Jewish immigrants of alien background aroused the concern of "native" Americans; the most prominent amongst them was Henry Ford. Ford, an ardent "nativist" and anti-communist, believed American culture was endangered by the cor- rupting influences of non-white races and immigrants. He attacked Jewish control of the film industry in his Dearborn Independent newspaper and in The