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March 07, 2003 - Image 72

Resource type:
Text
Publication:
The Detroit Jewish News, 2003-03-07

Disclaimer: Computer generated plain text may have errors. Read more about this.

decor

BY CARLA SCHWARTZ

arget can add anoth-
er bull's eye to its
logo because a new
partnership with
children's bedding and accessories
designer Amy Coe is right on the
mark. A limited-edition line named
amy coe now brightens the shelves
of Target. This introductory collec-
tion called "le cirque des enfants"
features a circus-themed fabric
reminiscent of French vintage
designs. The mix-and-match col-
lection offers colorful bumper pads,
sheets and duvets, while a home
accessories line includes lamps,
wallpaper borders, diaper bags and
even a stuffed elephant. And the
price is right. Prices range from
$5.99 to $39.99.
"I was always the artsy one,"
says Coe, talking about her college
days at the University of Florida.
After moving to New York, she
began her career working at a pub-
lishing house. She left publishing
to nourish her creative appetite and
joined the fashion world designing
handbags and belts. After her mar-
riage to Mark Coe and the birth of
her daughter, Olivia, she found a
void while decorating the nursery

Daughter Olivia Coe
inspires her designer
mom, Amy.

"I loved beautiful vintage fabrics
from the '30s and the '40s and
nothing was my taste," says Coe in
a telephone interview from her
office in Westport, Connecticut.
She literally began sewing pieces
of vintage fabric together and made
a snuggly for Olivia. "I walked into
ABC Carpet after a cold call, and I
walked out with a $4,000 order,"
she recalls. Amy Coe Inc. was born
and for the past 10 years her exclu-
sive designs have been sold at bou-
tiques and specialty shops nation-
wide. (Locally her exclusive items
are at A Touch of Lace in
Bloomfield Hills and Nancy's
Linens in Sylvan Lake.)
Target approached Cole two
years ago to develop a line for its
stores. She is very proud that she
designs and checks all of the mer-
chandise.
Cole quickly admits that her first
priority is her family. She juggles
Hebrew school carpool, dance les-
sons and homework along with
family dinners. "The balance is
critical in my life."
Even if it includes acrobatic
elephants, bouncing balls and
circus clowns.

ARYBARYBABYBARYBAB



0141114

0111011.01.100,

The amy tole liatitked' on
collection (shown) is now
available at Target.



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