s Week Presidential Pressure Chosen to head Yeshiva University, Richard Joel faces a new raft of challenges. Orthodox university. JOE BERKOFSKY Jewish Telegraphic Agency New York City tudents from Hillel: The Foundation for Jewish . Campus Life gathered one night during General Assembly of the Jewish federation system in November and confronted Richard Joel. The students peppered Joel, Hillel's president and international director, with criticism that events during the United Jewish Communities' annual gathering had condescended to them. Joel — who had delivered speeches, participated in panels and spent days working the summit halls — listened intently. He expressed sympathy for the students and asked them how they would have done things differently. For Neil Moss, the chairman of Hillel's board of directors and a long- time colleague, Joel's reaction was • "warm and engaging" — typical for a corporate chief who also plays accor- dion, dances and sings into the wee hours at summer Hillel retreats. "Some- times I. joke with him that he's an over- grown camp counselor," Moss says. "He's the guy who loses his voice." Joel's voice now will resonate in a much wider arena: On Dec. 5, Joel, 52, was named president of Yeshiva University, the flagship institution of modern Orthodoxy. His mission, Joel says, will be "to move along an institution whose job is to inspire and educate and give opportunities to a generation of young people, who will in fact lead Orthodoxy and Jewish life and the world at a time when there is a darkness of values." He will make the transition from Hillel to Yeshiva by spring 2003, Joel says. Joel's election capped a controversial two-year search that reflected the debate over whether to allow someone other than a Torah scholar to head the world's largest S . 12/13 2002 . 16 New Vision For the first time in its 116 years, Y.U. officials named neither a rabbi nor a Torah scholar, but a charismatic, pop- ular, modern Orthodox figure widely regarded for his management and fund-raising skills. "I think he'll take an excellent insti- tution and take it to all kinds of places we haven't dreamed about," says Barry Shrage, president of the Combined Jewish Philanthropies of Greater Boston. Shrage, who also is a member of the modern Orthodox movement, predicts Joel is "going to continue to develop a vision for modern Orthodoxy that can be communicated within the community and outside of it." For his part, Joel insists he's setting his sights strictly on the world of Yeshiva, where he once was dean of the Cardozo School of Law. He has a daughter at the school's Stern College for women and a son at the Rabbi Isaac Elchanan Theological Seminary (RIETS). "With real humility, I've accepted Richard Joel the presidency of Y.U. No one has offered me the leadership of the Orthodox world," he says. Hillel's $46 million annual budget. It's noteworthy that he was elected during Chanukah, Joel says, as his new Charisma role also is "about the kindling of lights." Many who have worked with Many involved in Hillel say Joel fueled Joel are confident he'll succeed. In the turnaround with his sheer magnet-. part, they point to Joel's professional ism. Schusterman calls Joel a "pied skills and his 14-year record at Hillel: piper," while many cite his charisma in He took an organization of campus the near-reverent tones groupies reserve for rock stars. religious chapters loosely tied to B'nai B'rith and on the brink of financial "He has a vision for Jewish life that is collapse, and transformed Hillel into a very deep and compelling and profound," high-profile, well-funded, corporate- says Rabbi Jim Diamond, director of the style entity. Center for Jewish Life at Princeton University and of the Princeton Hillel. "He took an organization that was considered dorky and turned it around "He is the total package. He has into a place kids want to be," says Lynn extraordinary ability in all areas — Schusterman, president of the Charles vision, speaking, people skills, manage- and Lynn Schusterman Foundation, ment skills, creativity," adds Jay Rubin, which has donated a good portion of • Hillel's executive vice president. .