What's Cookin'
Pull out & save, glossy-covered section.
TRADER
Jewish News readers
•Source: Simmons — Jewish News Study, 1998
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LARRY ARONOFF
(313) 891-6500 (248) 540-5550
625740
dift
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Cosmetic Surgery & Skin Care Center
we the
from page 97
I found 'great prices on everyday
items like Kashi Good Friends cereal
for $1.99 a box, to more exotic prod-
ucts like a 10-year-old balsamic vine-
gar for only $3.99, and an 8-ounce
bag of pine nuts -Tor $4.29.
Everything in the store is pre-pack-
aged, including the produce, fish and
meat. An extensive array of domestic
and imprinted foods and beverages are
available including fresh bakery and
deli items, vitamins, coffees, juices
and basics like milk and eggs. One
entire aisle featured every dried fruit
and nut imaginable.
"Anyone that loves food, or is inter-
ested in food, is our target audience,"
said Rich Millis, "captain" of the
Farmington Hills store. "We are also
trying to be responsive to the Detroit
community and have a large selection
of organic and soy foods as well as
kosher foods," he said.
The store carries an extensive selec-
tion of kosher foods with more than 50
kosher-certified products in the bakery
section alone. Kosher supervision varies
by product and includes hechshers
(kosher certifaction symbols) from
communities across the county. Many
of the kosher products are highlighted
with a blue starburst making them easy
to find on the stores' shelves.
The stores feature a quirky nautical
theme and "crew members" (store
employees) are easy to spot in their
colorful Hawaiian shirts. To create a
neighborhood feeling, the stores have
mixed up the palm trees and fishnet
casts with some local Detroit,
Motown, Red Wings and automotive
West Bloomfield • 248.855,6668
9 4eat—alovve-
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Outside the Royal Oak store.
11/29
2002
98
FOUR-LAYER FACIAL
memorabilia.
Customers will appreciate store
aisles wide enough to maneuver sever-
al shopping carts.
Andrea Bernstein, visiting the
Royal Oak store for the first time,
said, "The store is well lit and easy to
shop at. The prices are great on items,
like coffee and wine, and the staff
seems friendly and helpful."
People froin'other communities
also seem hooked on the Trader Joe's
experience. My friend, Amy Shevrin
from Bexley, Ohio, says that she drives
across town to shop there because it
has a gourmet selection of high-quali-
ty food that you're not likely to see at
the regular grocery store. She also
thinks that the prices are reasonable.
Part of Trader Joe's success lies in
keeping its business simple, by having
reduced service staff in areas like meat
and deli counters, and not offering
catering or gift baskets. Still, its
employees are very knowledgeable
about store products and can offer
advice on quantities for party plan-
ning or your diet and allergy needs.
Trader Joe's won't replace your visit
to the local grocery store, but it's defi-
nitely worth the extra trip. You can
pick up an interesting salsa or salad
dressing. And you might discover a
new way to perk up your next family
or holiday dinner at prices that won't
break your wallet.
Trader Joe's is open 9 a.m.-9 p.m.
daily. Parking is ample, though travel-
ing to the Farmington Hills store loca-
tion creates a bit of a driving challenge
as the Northwestern Highway corridor
remains a construction zone.
n