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60th anniversary is always a cause for celebration. It recognizes adaptability, endurance and a
dose of good fortune. As the Jewish News commemorates 60 years of service to the Detroit
Jewish community, we have been blessed with all three.
Adaptability. When Phil Slomovitz launched the Jewish News in March of 1942, America was
engaged in a war against totalitarianism, Jews were being deported to concentration and death camps
throughout Europe, and the largely first- and second-generation Detroit Jewish community was
struggling to survive and prosper in its core city location. In 2002, America is engaged in a war against
terrorism, Jews are being murdered in Israel and around the world by Islamic extremists, and the
Detroit Jewish community is struggling to retain its Jewish identity in the midst of unprecedented
economic success, social access and geographic dispersion.
During this period, the Jewish News has changed its
content and design in ways that reflect the realities of the
day, not in ways that cling to a glorified picture of the past.
The result is a publication that retains its relevancy and
credibility.
Endurance. The Jewish News has been invited into the
homes of Detroit's Jewish community for more than 3,100
consecutive Fridays. For young and old, rich and poor,
religious and secular, the Jewish News has been the common
thread that has linked members of the community to each
other, their heritage and their hopes. That uninterrupted
record of service was severely tested Jan. 27, 2002, when a
fire totally destroyed the Jewish News offices. Despite the
devastation, the staff produced that week's Jewish News from
makeshift offices, with rented equipment and virtually no
institutional memory — except what they carried between
their ears. There was no way this staff was going to allow the
Jewish News to break its enviable publishing record.
Good fortune. I recently visited with Barry Schrage, the
successful head of Boston's Combined Jewish Philanthropies.
After reviewing a recent issue of the Jewish News, he
proclaimed, "Why doesn't Boston have a weekly publication
like this?" The reason goes beyond basic geographic and
demographic considerations. Quite simply, there is no
Jewish community in America quite like Detroit. Its
tradition of leadership, charitable giving and openness to
diverse viewpoints created a climate where the Jewish News could grow and succeed and become
America's most admired weekly Jewish publication.
The fifth annual SourceBook in your hands celebrates the 60th anniversary of your Jewish News. It
still includes the most comprehensive and up-to-date listings you have come to expect plus a new
wrinkle ... fun, informal and informative Readers' Choice Awards.
I appreciate the efforts of our editorial, creative and advertising staffs and the all-important business
office, for the key roles they continue to play in the success of SourceBook. As in the past, you can
access SourceBook's database at www.detroitjewishnews.com.
Thank you for your ongoing loyalty, interest and friendship as we continue to go from strength to
strength.
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