Arts & Entertainment
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their Filet Mignon"
King Of Late Night
"The best Pizza
in Metro Detroit"
Jay Leno headlines JVS benefit
at Detroit's Fox Theatre.
John Tanasychuk, Detroit Free Press, January 8th, 1999
SUZANNE CHESSLER
Special to the Jewish News
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Ca e
IV hat is Jay Leno really
like — on stage and in
person?
There's a chance to
find out and celebrate the 60th
anniversary of JVS at the same time.
"Detroit Live," a one-night benefit
performance, begins at 8:45 p.m.
Saturday, Sept. 14, at the Fox Theatre.
"We think Jay really will be off the
cuff," says Renee Cherrin Erlich, a
partner in Star Trax Event Productions,
which booked the appearance. "He's a
true comedian. Our corporate team
saw him at an event for one of the
automakers, and he was terrific.
"We also know he has experience
performing for Jewish organizations. It
hasn't been very long since he appeared
for the Jewish federation in Chicago."
Erlich, a JVS board member, was
part of a team that decided to invite
Leno because they thought a big-name
star would help call attention to JVS
(formerly Jewish Vocational Service).
It has been noted that many people
don't know what the agency does,
especially on a nonsectari-
an basis.
Erlich is enthusi-
astic about
spreading the
JVS message
because she has
benefited from
the agency's
staffing servic-
es in her own
business. She
knows first-
hand
how
EP & 1-117-Es
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-
Jay Leno: 0 the cuff.
the agency finds work for the unem-
ployed, from those wishing a career
change to those with developmental
disabilities.
Star Trax staff, for the past six years,
has been pleased with a maintenance
worker hired through JVS.
"He comes in every day, and helps set
up so we all can be productive," Erlich
says. "He's friendly and inspires us."
JVS provides counseling, training and
support services to some 22,000 metro
Detroiters each year. With its services
available to members of the community
without regard to religion or ethnic
background, JVS was selected by the
city of Detroit in 1997 to operate
Detroit's Work Place, a two-site career
center that offers one-stop employment
and support for city residents and met-
ropolitan Detroit employers.
"This benefit performance will
enable JVS to continue to provide spe-
cialized services that help people reach
their full potential," says Barbara
Nurenberg, JVS president and CEO.
"This is especially meaningful for
those who, because of government
cutbacks or the downturn in the econ-
omy, are especially-susceptible and
unable to speak for themselves."
Nurenberg, who started as a JVS
counselor 30 years ago, has endless stories
about people who have been helped by
the agency. They represent different
walks of life and very different circum-
stances.
.
She recalls, for example, an
Orthodox Jewish woman who was
widowed and had the responsibility for
a developmentally disabled stepson.
Before the woman married into
the young man's family, the
stepson had been kept in the
basement because his family
was embarrassed by him.
Although the young man
was able to find an entry-
level job with the help of his
stepmother and a non-
Jewish social service agency,
he was unhappy due to co-
workers who ridiculed his
religious practices.
"We had the ability to
tell the woman that we
could help," Nurenberg
recalls. "We found him
another job where his