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American population, with specific
emphasis on American Jews, college
students, African Americans and
"opinion elites."
The new results have been used to
formulate talking points for both
American and Israeli spokespeople,
with Mizrahi's team coaching spokes-
people in both countries on effective
media strategies.
They also will be used to formulate
a new series of ads that will air
nationwide starting in September. For
this, Mizrahi has garnered support
from prominent Jewish groups such
as the American Jewish Committee.
She also hopes campus Hillels and
other Jewish groups will use her plan
to craft new message campaigns.
Continuity in the message is cru-
cial, she believes, because the main
points may not have enough critical
mass to get across if every Jewish
group has a separate message.
Jewish groups say it's easier to join
the PR campaign now that they have
seen Mizrahi's polling data. But while
there is much anticipation for the ad
campaign, there also is skepticism
that it will really affect public opin-
ion.
Mizrahi says she believes she was
able to put together a comprehensive
plan — and beat many Jewish organi-
zations to the punch — because she
followed the successful formula of
some of her past political campaigns,
while Jewish groups were venturing
into unfamiliar waters.
This time, however, she is working
for a patron closer to home.
"My son is the client," says
Mizrahi, who is three months preg-
nant with her second child. "When a
Jew is not safe to walk in Jerusalem,
give it 20 years and no Jew will be
safe to walk the- earth."
She hopes to expand the PR cam-
paign to Europe, trying to tackle the
roots of anti-Semitism and anti-Israel
bias there.
Her political consulting business
has suffered because of her new
activism, Mizrahi says, as she has not
taken on many new clients. And
though she is looking for someone to
take over the project, she also is start-
ing to realize that she may be in this
for the long haul.
"There is no Nov. 6," says Mizrahi,
referring to the day after Election
Day, when the consultant's work nor-
mally is finished. "There is no date
where you win or lose, and I hate
that. I like to win and I like to be
done." Ell
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