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July 19, 2002 - Image 79

Resource type:
Text
Publication:
The Detroit Jewish News, 2002-07-19

Disclaimer: Computer generated plain text may have errors. Read more about this.

DISCUSS YOUR
FUTURES
OVER LUNCH!

Live Wire

No uncomfortable phone calls. No plans to coordinate. It's Just Lunch!, the
best approach to dating for busy professionals.

Home improvement expert hits the big time
with call-in radio show.

JENNIFER LOVY
Special to the Jewish News

I

A personal interview helps us select compatible partners. Then we do all the
"asking out," so there's no awkward phone calls. Without giving anyone your
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Stewart said he thought Gula's first week-
end of broadcasting was "spectacular."
"The phones lines were jammed the
entire time. I don't think it can get
much better than that," Stewart said.
"Our listeners had a lot of questions and
Murray did a great job answering them."
So what does a Jewish guy know
about home improvements?
Gula's resume is extensive, including
work as a master electrician and a
licensed builder.

s it possible that a Jewish guy
from Oak Park could be metro
Detroit's newest home improve-
ment guru?
Just ask Murray Gula, - whose radio
show Home Improvement recently
debuted on mega-station WJR-760 AM.
Gula, 58, who has been answering
home improvement questions on vari-
ous low-powered Detroit-
area radio stations for the
past 10 years, made it to
the broadcasting big
leagues when WJR signed
him to a one-year deal.
Just prior to his June 29
premiere on the 50,000-
watt station, he'd
answered listener ques-
tions as "the Home
Improvement Doctor" on
a 500-watt AM station.
"Being on the radio and
talking with listeners is so
exciting," said Gula short- Murray Gula on the set of "Home Improvement.
ly after his first WJR
show. "It's so rewarding to
hear someone call back and say, 'Boy,
Today, he owns Michigan
you really helped me.'
Construction Protection Agency, a
"Anyone can do a home improve-
nationwide construction notice and
ment project. They just need a little
lien filing service. Gula and MCPA also
guidance and encouragement some-
provide consumer advocacy services to
times."
the public, including presenting infor-
During his inaugural WJR broad-
mation on how to hire contractors and
cast, station phone lines lit up
how to file construction complaints
throughout Gula's three-hour show,
with various state agencies.
with some callers waiting as long as 40
Gula, a member of Congregation Beth
minutes to speak on air with him.
Shalom, started the company 12 years
Among these callers was Jennifer
ago employing only family members,
Granholm, Michigan's attorney gener-
including his wife Carol, son Jason and
al and Democratic gubernatorial can-
daughter Karen. Now, the MCPA pay-
didate, who dialed WJR with a per-
roll includes seven non-family employees.
sonal welcome.
In the office and on the air, Gula
Although Gula was given the option
brings a strong work ethic to whatever
to discuss topics of his choice, he told
he does. In the past, he even made
the call screener he'd take all questions.
house calls.
Queries ranged from how to clean oil
Now he willingly gives out his e-
stains off a cement driveway (use WD-
mail address to answer home improve-
40) to what a homeowner needed to do
ment questions for total strangers. Just
to install a stacked washer and dryer.
contact murray@mcpanet.com .
Not only did Gula know the answer
to every question posed to him, but he
also was able to give callers names of
Home Improvement airs 10 a.m.-1
products, numbers of contractors and
p.m. Saturdays and 11 a.m.-2
places to locate various supplies.
p.m. Sundays on WJR-760 AM.
WJR Operations Manager Steve



So forget those endless, awkward first dates of the past because our dating
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79

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