Trends from page 11 ture is and whether it's damaged." After observing Julie Rothstein's consul- tation, I realize the importance of this pre- liminary step. Rothstein's highlighted, extra- curly hair was deemed too fragile for the process. "I was concerned it might be too straight and flat for my face, anyway," she says. The real beauty of this service is that once the hair is relaxed, there's no need to blow it dry with a brush. Just dry briefly while applying slight tension to the hair with your fingers. "In the humidity, my hair frizzes and gets really ugly," says Dorfman, whose long, wavy hair would be the envy of most women. "After this, I can finger-dry my hair and save lots of time, time I can spend with my two children." Bonnie Solomon concurs. Her thick mane of long, wavy hair takes forever to blow out straight. "If I can cut my blow-dry time, my life will be much easier." Says Kitiyama, "I work hand-in-hand with stylists to educate them on this process. I don't say 'watch me;' rather we work together and I answer questions." Salon Sydney is the only salon in the area to receive this exclusive, personalized training, although the process is offered elsewhere. Straightening costs begin at $500 and the results last five or six months. Once diagnosed, sectioned, treated, rinsed, ironed, neutralized and dried, the women weigh in on their new, silky-smooth locks. "I love it. Now I can blow and go," says Shulman. "And I feel like somebody else." "It's amazing," says Dorfman. "I love it," says Melissa Shulman of her newly straight hair. "I feel like somebody else." 1 2 • JUNE 2002 • STYLE AT "I'llE JN it