• Mark Morganroths
Sherwood Studios in West
I Bloomfield sells furniture
and gifts.

VIM Mark Morganroth,
ASID, owner of Sherwood
Studios in West Bloomfield

LSD 52

Mark Morganroth of Sherwood Studios
waves his wand at area country clubs.

BY LISA BRODY
Special to The Jewish News

hat's a guy known for
creating contempo-
rary residences doing
decorating country
clubs? Mark Morganroth, ASID, of
Sherwood Studios in West Bloom-
field, laughs when you ask him.
"The process is not that much dif-
ferent from creating a fine dining
room in a home," he says. "While
you may have more tables and chairs
to work with, the concept is still the
same, to create a beautiful and com-
fortable place to dine. In both cases,
you are assessing the needs of your
client, be it for a family of five or a
dining room for 500."
Morganroth's specialty, after many
years in the business as an interior
designer, is primarily on residential
interiors, often in new construction.
"I work mostly with clients that

want a high-rate professional who
his abilities and creativeness."
will supervise the contractors,"
Morganroth also enjoyed working
with him, appreciating the synergistic
explains Morganroth.
He is proud that many clients
process that led to a unique design
hand him their key, sit back, and
look for Wabeek Country Club.
welcome the results. Coincidentally,
"He's much more traditional
than I am," notes Morganroth of
that is why he also enjoys being
Steinhaus. "And I am much more
involved in the reconstruction and
contemporary than he is. But
design of country clubs.
together we came up
Morganroth did not
with
a concept that was a
seek to expand his busi-
The pro shop and the
transitional
look."
ness repertoire; rather,
dining room at Twin
Morganroth knew from
Wabeek Country Club
Lakes Country Club
talking to members of the
fell in his lap. He is a
in Rochester exhibit a
country
club that they
member, and was asked
luxurious ambiance.
wanted a warm, inviting
to chair the Interior
look that was neither too
Design Committee at
traditional nor too contemporary.
Wabeek. The committee acted as a
The designers achieved this by using
"checks and balances" system
mahogany and oak instead of lami-
throughout the process of renovating
nates or lacquer. They also chose
the club. To help maintain costs, he
colors that they felt would be very
offered his services gratis. He asked
acceptable to most people. Using
Craig Steinhaus of Perlmutter &
taupe, cream and black, the design-
Freiwald in Franklin to work with
ers created a cozy, home-like feeling,
him, "because I have great respect for

IMRSMNAU Married to
-Nancy, an avid golfer. Two
daughters, Melissa, 26, who
is studying to be a CPA,
• and Robin, 24, who is
studying to be an attorney.

• SWIM Mark and Nancy
Morganroth live in a free-
• standing condominium in
i The Woodcliff community
- in West Bloomfield. Their
home is very contemporary
— in black, white and
jewel tones.

ilUVOSCINE,Stalitelt
The home of NBA star
Derrick Coleman. "We took
a house in his old neighbor-
hood in Detroit and rebuilt
it to fit his size," says
Morganroth. "We furnished
it from scratch. I had total
control of the whole project,
and we could do whatever
we wanted. It allowed us to
4 be very creative."
4

— Lisa Brody

5/28
1999

Detroit Jewish News

S29