A demographic shift in Tapper's
customer base prompted the move
to Orchard Mall eight years ago.
Customer loyalty was accentuated
following a robbery at that store in
1996. "When we had that difficul-
ty, people, our customers, came to
the store the next day. But they did-
n't come out of morbid curiosity.
They came to say, 'We're with you,
we're here for you."
Howard and Susan, who live in
Bloomfield Hills, have two children.
Son Mark, 21, is studying finance at
the London School of Economics.
Daughter Marla, 23, is a consultant
with Arthur Andersen & Co in
Chicago.
Steven and his wife Patti, an artist
who creates the store's stunning ads
— including their weekly back
cover advertisements in the Jewish
News, live in Orchard Lake with
their three children, daughter Julia,
17, and twins Alex and Shayna
Rose, 14.
As president of the business,
Howard handles the majority of the
business details. Allen Brill, New
York-based executive vice president
of sales for Rolex Watch Co. in the
U.S., is one of many in the industry
that deal with Howard regularly. "I
consider Howard to be an outstand-
ing merchant, but equally a very
ethical person, the kind of person
Rolex is very proud to have an asso-
ciation with for the better part of a
decade," said Brill.
The business has 65 employees, by
most standards a lot for a one-store
operation. And one of those
employees, store manager Neale
Stone, has been with the Tappers
since the day the first store opened.
Other long-term store employees
include Estelle Fink, 24 years; Sandy
Teitel, 22 years; Stanley Berlin, 20
years; and Deanna Kleiman, 19
years.
But it's not just employees who
have been with Tapper's from the
start. Danny Klugman, New York-
based diamond merchant with ASI,
said, "I've been doing business with
them for 25 years. They are giving,
charitable, nice people who put
their heart and soul into the jewelry
store. They continuously give more
than they have to give."
Doris Panos is a highly respected
jewelry designer who had a successful
showing at the store in mid-April.
Speaking from her New York studio,
she said, "Tapper's is truly one of the
most respected family operated busi-
nesses in our industry." ❑

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• condition of Rear Shock Absorbers

• Brake Pedal Adjustment

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• Condition of Front Brakes

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5/10
2002

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