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the music scene was
growing and less
groups were heading
out of town imme-
diately when they
were ready to break
out," Hertz says.
"They discovered
they could break out
from Detroit. At
that time, I started
to promote myself
to try to help the
local music scene
develop.
Joining a commit-
tee of the Motor
City Music
Foundation
(MCMF) in 1998,
, he rose to the execu-
tive board and now
is president of the
foundation, a non-
profit volunteer
organization formed
to nurture, promote
and expose musicians
and their work in the
metropolitan Detroit
area.
The MCMF and
the awards show have always had
strong involvement from the Jewish
community. Oakland Press music
writer Gary Graff and former WABX-
FM station manager Al Wilson are
among the founders of both. Wilson
now serves as vice president of the
board and Graff is on the executive
committee, as is noted entertainment
attorney Howard Abrams. Jewish News
Sales Director Jim Cohen is the
immediate past president of MCMF.
Music publicist Matt Lee of
Drumbeaters is a de facto board .
member and handling publicity for
the foundation and the event.
Detroit's Music Scene
Today, for both personal and profes-
sional reasons, Hertz goes to local
venues to hear live music at least
twice a week. It is not uncommon to
see him at the Magic Bag in Ferndale,
the Magic Stick in Detroit, or
Memphis Smoke and Fifth Avenue
Billiards in Royal Oak. A few years
back, he even played blues harp and
did vocals with the local band the
Willies.
"There is a great music scene in
town and it is getting stronger. The
hardest part is for musicians to make
money while doing it," he said.
"Detroit is at a real defining
moment to be able to capture the
attention and bring the talent," Hertz
says, mentioning the incredible suc-
cess of the local techno scene and the
world-renowned Detroit Electronic
Music Festival as well as artists like
Eminem and Kid Rock.
"We've been striving for, and par-
tially accomplished, having more
involvement on the advisory board [of
the MCMF]. I tell people that if your
type of music is under-represented, it's
because you are not here. We want to
bring in more gospel, classical, R&B,
hip-hop and jazz."
Hertz's involvement continues to
grow and become even more person-
al. His son Ryan, 21, is studying eth-
nomusicology (world music) at
Indiana University, and son Adam,
18, has begun the very selective
music business program at New York
University, where only 35 students
are admitted each year.
And together with Les Schefman, a
local music producer who has focused
on music for commercials, he is start-
ing a local record label, SuperString.
"We've got incredible talent in this
city, as good or better than any-
where," he said. "We need to keep the
focus on Detroit, and focus Detroit's
attention on the great talent. II
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Grammy Award winners
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73