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Jewish activities.
What happens after the one-year
mark still remains to be studied.

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Personnel Needed

The challenges to keeping Birthright
alumni involved are significant —
finding the human resources to offer
personal attention to alumni, offering
compelling programming that can
compete with non-Jewish activities
and interests and simply maintaining
the correct contact information for a
highly transient demographic group.
Israel trips are a "jump start to Jewish
life," said Rabbi Shlomo Gestetner,
executive director of Mayanot, a
Lubavitch group that has run
Birthright trips for 2,000 young people.
But "the bottom line is that it's 19,
20, 21 years of disengagement, then
10 days in Israel, then they go back to
regular life and it's parties, boyfriends
and a life not necessarily engaged in
Judaism," Gestetner said.
Chabad-Lubavitch houses through-
out the country have run programs for
Birthright-Mayanot alumni, and the
alumni receive regular e-mail newslet-
ters. But Gestetner said the group
lacks resources to keep up with every-
one in as meaningful or personal man-
ner as it would like.
"Ultimately it really boils down to
people, and that's a lot of work,"
Gestetner said. "E-newsletters are
great, chat rooms are great, but it is
limited."
Jeff Rubin, a spokesman for Hillel:
The Foundation for Jewish Campus
Life, which is the largest single
provider of Birthright trips, agreed.
"There's a direct relationship
between the amount of staff support
to the effectiveness of Birthright Israel
follow-up efforts," he said. "If we had
a Birthright Israel professional on
every campus who would do both
recruitment and follow-up, we could
be very successful."
Although Hillel has not done as
much follow-up as it would like,
Rubin said a number of Birthright
alumni have gone on to become "stu-
dent activists," making up 30 percent
of participants in Hinds national
leadership conferences. "Certainly
some of them would have gone
through Hillel anyway, but a large
proportion would not," he said.

Working Together

In addition to a shortage of manpower
and the tendency of alumni to get dis-

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