A r-
AVARA4,:'
Salvaging
A Dream
Style magazine survives the fire at the Jewish News.
CARLA SCHWARTZ
Local Columnist
T
2001 Michigan
Press Association
"Newspaper
of the Year"
award winner!
Or log on to:
2/1
2002
86
wwwedetroitjewishnews.com
he history of Style magazine
begins with the Jewish News.
The Jewish News published
the first issue of Style in fall
1985, and I was lucky to be part of
this new, glossy magazine.
As a freelance writer, some 17 years
ago, I wrote an article on fashion. From
that personal beginning, Style
evolved into an upscale publica-
tion where retailers and readers
outside the Jewish community
requested the magazine.
Today, I am proud to be the
editor of a magazine that
reaches 60,000 households in
the general community.
Style is a lifestyle maga- .
zine informing our readers
about fashion, interior
design, food, health and
entertainment. Style strives
to present a
national cal-
iber magazine
from a local
perspective.
Hopefully,
you have
received our
winter issue with
a bride on the
cover. It is our
pleasure to show-
case happy times
where you can look
toward the future.
At Style, we are
always planning
ahead.
In May 2000, Bob
Sklar, editor of the
Jewish News, posed
the question, "Can we
have a Style magazine
presence in the Jewish News?"
Our former art director, Jeff Torok,
and I developed a prototype. We now
have Style magazine at the Jewish News,
which is a glossy insert in the newspa-
per the first Friday of every month.
In today's issue, we have also have
a wedding theme. The glossy format
allows us to highlight homes, food,
collections and lifestyle and many
other features in our community.
The Fire
When I heard Sunday night that there
was a fire at our Jewish News offices, my
first response was to ask if anyone was
hurt. I was relieved that
all our- employees were safe. My next
question was about my S t yle photo-
graphs and negatives. Many people
laughed at my
concern, but
my heart and
soul is in this
publication.
Photographs
for a feature
story, as well as
photographs of
loved ones, are
irreplaceable.
My assistant
editor, Linda
Bachrack, and I
.plan many arti-
cles a year in
advance. We have
already pho-
tographed holiday
parties in 2001 that
will appear next
year.
Seeing the
charred building
was an emotion-
al, traumatic
experience; and
I am happy to
report that
just two
assignments were lost.
It is too early to report about some of
the archival materials, but at Style we
will look to the future. Our spring
issue arrives at the end of March.
As an editor of a lifestyle magazine, I
promise to continue with all my heart
and soul our mission of publishing a
high-caliber magazine.
❑