INFINITI

EVENT

2002 - G20

36 Month Lease $298*

Buy For $20,598

msRP s24,439

1,998 Total Due

135 and Q45 are changi ng the way people thi n kabout the performance of luxury
cars. And now, during the Infiniti Event of the Season, we're redefining what it
takes to own them.VisitSuburban Infiniti todayforattractiveyear-end tease and
finance rates and an exhilarating Guest Drive. Event ends January 2.

2002 - Qx4 2002-135

39 Month Lease $419*

39 Month Lease 5419*

BuyFor 529,798

Buy For 34,698

M.SRP '37,795

'52,498 Total Due

'2,298 Total Due

WM11532,055

2002 -Q54

39 Month Lease $749*

Buy For s 54,988

MSRP '55,345

'2,998 Total Due

$ftoi‘tgft.zr
Infiniti Q45

I■ Fi ■ irr

SUB

Suburban Infiniti
248.471.2220

AN

Member of
The Suburban Collection

make the choice

Conveniently located on Haggerty Road
near 10 Mile Road.
Showroom Sale Hours
Monday & Thursday

8:30 a.m. - 9:00 p.m.
Tuesday, Wednesday & Friday
8:30 a.m. - 6:00 p.m.

24355 Haggerty • Novi, MI 48375

Suburban Collection

_10401

7 in eowiL

❑

SEASON

Four i mpressive engines. Four sophisticated suspension systems. The G20, QX4,

rP ,

year on advertising, according to Fred,
with most of it going to TV and radio
spots, billboards, full-page ads in the
Yellow Pages, and as sponsoring closed-
captioning on TV news broadcasts. "It's
necessary to use all of these types of
ads," Fred said, -especially the TV spots
because many other window companies
also hit TV hard and that creates a
greater demand for the product for all
of us.
"But word-of-mouth advertising and
referrals are the most important part of
our marketing strategy and account for
a considerable portion of our sales."
Last year, the company paid more
than $250,000 to customers and others
for referrals, which average $50 to $100
depending on the deal. After windows
are installed in a residence, the customer
receives a thank-you letter, including a
request for a referral.
Leads on jobs are phoned in daily to a
squad of operators, then are sorted and
faxed to 55 salespeople, who demon-
strate the product at residences, take
measurements and close the sale, which
averages about $300 per window.
Salespeople are paid a percentage.
Seventy installation crews load their
trucks each morning and head for
homes and condos.
Wallside has about 200 employees,
but the salespeople and installers are
independent contractors. About 150
employees spend 12 hours a day in two
shifts, six days a week, manufacturing
the windows. A new computerized sys-
tem produces the glass faster and more
efficiently, requiring less manpower.
"Making our own windows gives us
complete control of the process," said
Stanford. "We even have two trou-
bleshooters who visit homes every day,
fixing any minor problems that might
arise after the installation. To keep cus-
tomers happy, they even fix leaks and
other things that have nothing to do
with our window job."
Several of the sales representatives and
installers have been with Wallside for
many years. One Jewish family is "mar-
ried to Wallside." Mike Abels of
Farmington Hills met Martin Blanck 30
years ago and has been a Wallside sales-
man for 10 years. Also in sales are his
son, Anthony, of Southfield; his brother,
Sid, of Farmington Hills, and Sid's two
sons, Mark, of Troy, and Steve, of
Bloomfield Township.
Mike Abels visits five to six homes
daily and closes about 80 percent.
"Wallside is the cleanest, most honestly
operated company in the window busi-
ness," he said, "and the reputation that
Martin originated, and is being carried
on by his sons, just can't be beat."

OF THE

LIKE OUR CARS, IT'S A SALES EVENT
THAT REDEFINES PERFORMANCE.

01

1

TIN MAI

www.suburbancollection.com

*Plus tax, title, lic., dest.(on sale prices) w/approved credit. G20 #921, QX4 #1021,I35 Demo #890, QX4 Demo #796. Alt rebates/incentives to dealer. Exp. 12/31/01. 2002135 luxury
model with sunroof and sunshade package, 2002 QX4 with premium package, 2002 G20 luxury model and 2002 Q45 shown. INF1NM model names and guest drive are Nissan trade-

marks. 020011NF1NM Division of Nissan North America, Inc.

VISIT

Nig!
•LEAriN
• *

• 0

0 •

"Clinical

Teaching

• • • • • •• • • • Testing/Evatuation

• br
• •

Rrst fuly accrecited

ISA I ITIES Educationankinthe

United States to receive
North Central Accreditation.

LYNNE MASTER, M. ED

Owner, Director

Auethted by the North Central Association of (plops oral Scfoots

(248) 545-6677 (248) 433-3323

Oak Park

Bloomfield Hills

www.idclinic.com

'71k7

12/7
2001

105