ink' Well

Business

MSRP $37,735

SALE PRICE $33,695

$44

Name Change

or lease for

0 36 Mo.

$1349

Due at Signing
Stk.# 1W225580

JVS goes with initials, faces deficit for adult day care.

2001 130

ALAN ABRAMS

MSRP $30,790

SALE PRICE $26,590

or lease for

$399

$999 Du ° e• at Signing

Stk.# 1T036617

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C6-1 ) INFINITI'

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34574 Woodward
S. of Maple • Birmingham
248-645-5930

www.fredlaverycompany.com

°Buy or lease with approved credit, plus tax, title,
plates. Length of contract limited. All incentives to
dealer. 12,000 miles allowed. Amount due at signing
includes reE sec. dep. Delivery must be before 11/9/01.

Dear Friends and Customers,

September 11, 2001, will stand out in our
hearts and minds forever. Pride in our
freedom is enormous right now.
Somehow that is comforting.

We know we have many customers
who want to express their feelings of
pride, patriotism and peace this coming
holiday season both for personal and
corporate use. We have added many
things to our collection, and some say-
ing it in red, white and blue. Please stop
in for any special requests. We want to
spread the spirit any way we can.

God Bless America... and Peace on Earth.
Deborah, Harold, Maureen, Rebecca,
Sara, Emily and Karen

Wendt

11/2

2001

114

La Mirage Center

29555 Northwestern Highway • Southfield, MI 48034

(248) 356-2454 Fax (248) 356-2722

• Marty's Cookies in
Birmingham received the
Community Integration
he Jewish
award,
Vocational
• Weight Watchers of
Service, one of
Farmington Hills was
metropolitan
named Contractor of the
Detroit's best-known com-
Year,
munal agencies, celebrated
• Farmer Jack stores of
its 60th birthday last
metropolitan Detroit was
month by changing its
recognized as Employer of
name.
Dennis Bernard
Barbara Nurenberg
the Year,
The agency will now be
• Providence Hospital of
known as simply JVS, and
Southfield and Tamaroff Buick
JVS is the largest agency within the
will incorporate the tagline
Honda, Inc., also of Southfield,
umbrella of the Jewish Federation
"Realizing Life's Potential" into its
both
received the Community
of Metropolitan Detroit.
name.
Partner.award.
The announcement of the change
A number of past presidents and
was made Oct. 24 by JVS Board of
chairpersons of the JVS board of
New Programs
Trustees Chairman Dennis S.
trustees were honored at the meet-
Bernard at the agency's 60th annual
"Eight years ago, we were a $7 mil-
ing.
board meeting, at the Westin Hotel
lion vocational agency. Now we are
in Southfield.
a $22 million full-service agency,"
Both Bernard and JVS President
Allocation Cut
said Bernard.
and CEO Barbara Nurenberg said
Just how greatly the focus of JVS
JVS saw more than 22,000 clients
the name change did not reflect a
has expanded is reflected in the
last year, including 1,807 individu-
decision to disassociate the agency
scope of the agency's new programs.
als who were placed in competitive
from its Jewish roots.
Launched by JVS this year was
employment.
"It was the 'V' in the name that
the opening of the Career Initiative
But the immediate future may be
was the problem, not the `J,'" said
Center, a one-stop vocational center
far from rosy for JVS, cautioned
Nurenberg. "Jewish was never the
for homeless men in Detroit.
Bernard. Recent budget cuts by
issue. Nobody had a problem with
JVS also initiated the Cycle to
Oakland County's Community
that."
Success program to assist individu-
Mental Health board may put JVS's
She said the name change was
als with psychiatric disabilities
adult day care program out of busi-
"something that has been under
through job placement and reten-
ness, he said.
consideration for a long time,
tion services, peer support and
Federation has been advised of the
because as the agency changed and
empowerment groups and skills for
problem, but because they've made
expanded, the word vocational
independence.
a major allocation to the Jewish
became problematic."
The agency established the
Community Center, said Bernard,
Bernard said JVS discussed the
Partnership for Adult Learning pro-
their funds are limited.
name change with the Jewish
gram to supply basic literacy train-
"We are $100,000, maybe
Federation of Metropolitan Detroit
ing and employment services to res-
$150,000 short. And if three
at an early stage and did not
idents of Detroit's central
months from now we have to drop a
encounter any opposition.
Empowerment Zone.
major community program because
"We are a full-service, human
And JVS is taking an integral role
of not being funded for a couple
service agency, and the word 'voca-
in the National Youth Opportunity
hundred thousand dollars, the corn-
tional' was hindering our ability to
Movement to provide training and
munity is going to wonder why it
get other grants, contracts and
education to at-risk young people in
happened," said Bernard. -
awards," said Bernard. "The heart
Detroit.
" We can not cover the deficit, and
and soul of the agency is Jewish. It
At the annual meeting, keynoted
we do not know what we are going
is in our mission statement.
by Florine Mark, president and
to do. But we are committed. We
"We are built upon Jewish val-
CEO of Weight Watchers, five local
will find a way. I'm just not sure
ues," said Bernard, stressing that
employers were recognized by JVS:
where," said Bernard. E

Special to the Jewish News