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Contemporary Jewish classics are
now available on audio.

NOW IN TWO LOCATIONS!

PRIYA IN FARMINGTON HILLS

36600 Grand River (West of Drake)

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72 West Maple (at Livernois Rd.)
OPEN DAILY FOR LUNCH & DINNER

eing read to is a pleasure of childhood: a sooth-
ing voice, time suspended, an escorted trip to
another world. Now, through audiobooks, this
experience is increasingly available to adults.
Audiobooks are a growing $2-billion business that raises
interesting questions about the different ways reading and
listening spark the imagination, what's lost and gained in
the translation from written to spoken word and whether
the tape ultimately leads back to the text.
Trudi Rosenblum, audio editor of Publishers Weekly, dis-
putes the notion that more listening leads to less reading.
"The opposite is true," she says. "People who listen to
audiobooks are usually people who love to read so much,
they want to listen in the car, to fill in the spaces when
they can't be reading."
Industry studies show that the majority of people who listen
to aucliobooks do so in their cars. Most taped books feature
professional actors as readers, although some use the authors.

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restaurant through

An Earful

07/04/01

$10 OFF DINNER FOR TWO

I Lunch buffet & take-out excluded

Now, for the first time, Americans can have the work of
Israel's Nobel-prizewinning author, S.Y. Agnon, read to
them via audiocassette. Released to coincide with the 30th
anniversary of his death in Jerusalem, Betrothed, a novella
written in 1943, is now a 4-hour experience, produced by
Jewish Contemporary Classics, a new company dedicated
to making "great Jewish books of the 20th century" avail-
able in audio format.
A beautiful love story set in pre-Israel Palestine, Betrothed
is narrated by Peter Waldren, an actor who expressively reads
the unabridged text, taking on the voices of the gentle schol-
ar, the distinguished consul, the admiring young women.
Susan Dworkin, managing director of Jewish Contemporary
Classics, who was in the recording studio with Waldren,
recalls, "Our actor gave us the intense voice of the Greek sea
and the bored voice of European exhaustion and the fresh,
forthright voice of the Jews at home in their own land."
The company has available on tape, among other works,
The Assistant by Bernard Malamud; Fanny Hersefby Edna
Ferber; The Magician of Lublin by Isaac Bashevis Singer; Envy
or Yiddish in America and The Pagan Rabbi by Cynthia Ozick;
and Night by Elie Wiesel.
Sandee Brawarsky

❑

—

For more information, call (877) 522-8273 or go to the
Web site at www.jccaudiobooks.com .

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6/22
2001

72

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actively pursuing conversations with
people he encounters in cyberspace.
Rabbi Hammerman uses the
Internet and its metaphors as a way to
muse about his own theology. The
metaphor used in the title, that of God
as a shepherd, no longer works that
well for Rabbi Hammerman and, as he
notes, for many in his generation.
He also presents images of God as
a source of balance in the universe, a
source of wholeness, or a compan-
ion; he says that he finds God in
ordinary things, in the simple act of
connecting.
He writes, "We find God on the
Internet in the redemptive power of
the written word."
And then, in computer talk, Rabbi
Hammerman says that God can be
understood as being "digital" in
nature.
He says that the way that God com-
municates, at the time of Creation and
at the revelation of the Torah at
Mount Sinai, can be understood as
digital in form.
"If the author of Sefer Yetzirah, [a
sixth-century mystical tract], were
alive today," he writes, "he would see
the computer screen as a window to
Creation, a mirror reflecting the
essence of the godhead."
The Web site created for the book,
"an important part of the enterprise,"
can be reached at www.thelordis-
myshepherd.com .
— Sandee Brawarsky

Yet Greenwald, a young-looking 65,
admits his career wasn't as influenced
by business mentors as it was by his
By Gerald Greenwald,
late
father.
with Charles Madigan
Frank Greenwald was from an
(Warner Business Books;
Orthodox family in a town in the
276 pp.; $25.95)
Ukraine. In the wholesale chicken busi-
t wasn't always easy being Jewish
ness in St. Louis, he bought chickens
in corporate America, writes
from farmers and sold them to retail
Gerald Greenwald, the former
stores. His son credits him with instilling
CEO of United Airlines and vice the values of hard work and honesty. Yet
chairman of Chrysler Corporation. At
he also took note of his business mistakes.
many business meetings he ignored it
"He was too mild-mannered: he could
when fellow auto executives talked of
be taken advantage of," says Greenwald.
clewing 'em down."
"I didn't want that to happen to me.
On one trip to South America he
'Also, he waited too long in the same
dined at the Buenos Aires German Club,
business. He wasn't interested in getting
founded by former Nazis.
involved with slaughterhouses or process-
"My host said, 'You'll love the food
ing plants, which was the next phase."
— the chef here was Joseph Goebbel's
Greenwald's first job, in 1957, was
personal chef,"' Greenwald recalls. "He
with Ford Motor Co., where he stayed
must have seen my Adam's apple jump
for 22 years.
and realized I was Jewish. He said, 'Oh
At Ford he met Lee Iacocca, who went
don't worry, the chef isn't political.'"
on to become chairman of Chrysler and
In Greenwald's new book, Lessons
later offered Greenwald a job as vice
From the Heart of American Business, he
president and controller.
chronicles how the son of a chicken seller
In 1994 he got his wish to be No. 1,
in St. Louis infiltrated the highest eche-
becoming CEO of United Airlines in
lon of the business world without losing
Chicago. Now living in Aspen and New
his integrity or optimism.
York, Greenwald has joined
Highlights of his 40-year
LESS( )N:
•T:(131
two young partners in
career include working
CarsDirect.com , a business that
THE H EART
with Lee Iacocca on the
sells
cars over the Internet. He
OF' AMERICAN
dramatic bailout of
recently became a partner in a
Chrysler Corporation in
BUSINESS
New York-based private equity
the 1980s and leading the
1 1:1,,: I',
fund, which invests in trans-
groundbreaking employee
Me 21.4 CPtitztly -
portation and aerospace.
buyout of United Airlines
— Susan Shapiro
c; ER .1,1)
in the 1990s.

LESSONS FROM THE HEART
OF AMERICAN BUSINESS

I

E NNVAli'D

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