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per) and Vista Presentations, a mar-
keting communications company she
owns with her husband — to her
donors' list. Though donations are
lower than Spinner had hoped for —
between $1,000-$5,000 — she
expects the amounts to increase ten-
fold with time.
Hitechgiving now sponsors four
organizations for an initial 18-month
period. Later, Spinner will determine
whether to add or change her basket
of recipients.
All four organizations are non-political
and non-denominational. Yad Sarah
lends medical equipment and provides
rehabilitative services throughout the
country. Life & Environment is an
umbrella organization of major environ-
mental groups in Israel. Gesher pro-
motes Jewish identity and tolerance
through dialogue between the different
segments of Israeli society. The Israel
National Museum of Science Daniel. and
Matilde Recanati Center in Haifa spon-
sors programs for underprivileged chil-
dren.
For Yad Sarah, Spinner also arranged
for high-techies to volunteer their time
one-on-one, helping homebound peo-
ple learn new computer skills.
"Usually, people are very busy and
this is a new angle for handling the
issue of donations. Debby is central-
izing high-tech and bringing togeth-
said Yad
er giving and receiving,"
b
Sarah's northern coordinator, Tova
Shoham.
Right now, half the companies
donating through hitechgiving have
American ties, but Spinner is con-
vinced the project will appeal to
Israeli-run operations.
Spinner approaches companies
located in the Detroit Partnership
2000 region of the central Galilee as
well as in the lower Galilee.
Currently, her main area of interest is
the Yokeneam-Migdal Ha'emek high-
tech parks, although she also has
reached out to companies in Netanya
and Herzliya.
She provides a desirable service for
at least one company, ESC, a high-
tech medical firm.
"At ESC, we are developing a
social responsibility program and are
trying to give it a more formal struc-
ture, but we don't have any man-
power to do it," said Lynn
Columbic, ESC's director of corpo-
rate communications. "We do need a
middleman to identify and evaluate
different organizations. As Israel
moves towards a capitalist society,
people realize they have to take
responsibility for themselves. It is

just a question of education."

Nurturing Corporate Giving

"Israelis have (money) to give now,"
said Linda Bracha, owner of
Greentech, a Netanya hitechgiving
donor company involved in the plas-
tics industry. "But Israelis are far from
the level of sophistication of giving
seen in United Way campaigns in the
States. It is very limited and needs to
be developed. I think it is going to be
tough. It's going to take perseverance
to get it to the serious level it is in
countries outside of Israel."
While Spinner's main target is Israeli
companies, she also has turned to her
hometown for Assistance. When she was
in Detroit last fall for the High
Holidays visiting her parents, Beverly
Winegarden of West Bloomfield and
Dr. Lester Zeff of Detroit, she launched
a fundraising campaign with the help of
Leonard and Ann Baruch of Southfield.
She also met with Jewish community
leaders Robert Aronson, chief executive
officer of the Jewish Federation of
Metropolitan Detroit, and Dr. Conrad
Giles, vice-chairman of United Jewish
Communities, the umbrella organiza-
tion of Jewish federations across North
America.
The ongoing political situation has
impacted the Israeli economy, causing
companies to give more "cautiously,"
said Spinner, who came back in March
and did more fund-raising. Now, she
has about 200 individual donors.
During her recent visit, Dede and
Oscar Feldman of Bloomfield
Township became involved with her
project by supporting Yad Sarah. They
also helped bring in contributions
from 10 other couples. Spinner was
then able to get matching gifts from
Israeli industrialists.
Spinner noted that the high-tech
industry in the Galilee is still in its
infancy, so many of the companies she
works with there are involved in tradi-
tional heavier industry. Unfortunately,
these companies have been the hardest
hit by the slowing down of the econo-
my over the past few months, she said.
"Most companies generally like to
see their donations at work near their
own neighborhoods, but companies in
the Galilee are not able to give as
much right now," she said. "At the
same time, it is difficult to convince
high-tech companies in Netanya and
Herzliya to give to programs in outly-
ing areas. This is where I see a place
for American Jews to step in now,
especially in the Galilee. The peripher-
al areas in Israel really deserve more
attention." ❑

