W

hen Daryle Roth decided
to double the size of her
gift store last October, she
went all out to create an
eye-catching space that exudes some
fairytale-like fun.
The shop, Wrap It Up, in Orchard Mall,
reflects Roth's keen eye for color and
design, as well as the artistic talents of the
Marco Design Group in Northville and
N•Iind's Eye Studio in Sterling Heights.
Roth wanted a painterly feel, with lots of
pinks and aquas, but with classic furniture
pieces used for display. She got both — an
exterior strewn with dancing pink roses and
an interior distinguished by squared off
mahogany columns and custom-built book-
cases and shelving. As a bonus, Wrap It Up
anchors its corner space with a huge painted
column that can be seen as you enter the
mall. "I think it brings new life to the area,"
says Roth.
The shop brims with Roth's hand-picked
greeting cards, works by local artists, paint-
ed furniture, some estate pieces, jewelry

Roth wanted a painterly feel, with lots ofpinks.and
pie(-- used for display.
aquas, but with classic fur

and gifts for the entire family. A private con-
sultation area caters to brides and hostesses
who are shopping for invitations.
"Shoppers can really have fun here,"
says Roth of the exuberant shop. It's a
happy place, where yellow walls are punc-
tuated by purple and green stripes, and
vines twine along the copper-toned
curved wall of the sales desk.
Even the flying bumblebee light fix-
tures invite a playful shopping experi-
ence.

Above right: Roses dance

along the walls of Wrap

It Up in West Bloomfield.

Above left: Owner Daryle

Roth wanted a happy

space in which to work.

She succeeded with a

little paint and lots of

panache.

Left: A vignette in the

store features lacy man-

nequins, handmade

frames, a beaded bag

and hand-painted per-

fume bottles.

— Linda Bachrack

PHOTOGRAPHY BY JOHN

SOBCZAK, LORIEN STUDIO

STYLE AT THE JN • FEBRUARY 2001 • 1 1