100%

Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options

Share

Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

The University of Michigan Library provides access to these materials for educational and research purposes. These materials may be under copyright. If you decide to use any of these materials, you are responsible for making your own legal assessment and securing any necessary permission. If you have questions about the collection, please contact the Bentley Historical Library at bentley.ref@umich.edu

November 24, 2000 - Image 108

Resource type:
Text
Publication:
The Detroit Jewish News, 2000-11-24

Disclaimer: Computer generated plain text may have errors. Read more about this.

Looking for a fabulous,
affordable family vacation?
Start packing.

Take your family on a fabulous "Fun Ship®" for an all-inclusive vacation

that pleases everybody.

For the kids, the Camp Carnival® program offers all kinds of great

supervised activities. Grown-ups will love the fine dining, the Nautica

Spa® program, Vegas-style shows, the lively action of the friendly casino

and the late-night dance club.

On Carnival, there are also lots of things your family can enjoy

together: fabulous meals, fun activities, poolside entertainment and all the

pampering service Carnival is famous for. To book a terrific family

vacation aboard a "Fun Ship," call us today.

HCarnWal.

„.

The Most Popular Cruise Line in the World!

www.carnival.com

© 1999 Carnival Corporat.on All r ghts reserved Sh ∎ ps Registry bbera and Panama

Three day cruises from $249.00*

Seven Day cruises from $549.00*

Special pricing available for children!

CADILLAC/MAYFAIR TRAVEL

26555 Evergreen Road
Southfield Michigan 48076
1-248-358-5330

4

*Cruise only prices per person based on double occupancy
* All inclusive cruise and air price per person based on double occupancy

What's Different
In South Florida?

PALACE TOURS PRESENTS

PREMIER
SEASON

Two Majestic Oceanfront All Suite Hotels

Roney Palace Resort & Spa

4 Star Hotel located on the Boardwalk Miami Beach, Florida

RONEY

Ocean Point Resort & Club

BEACH RESORT & SPA

Located in the Beautiful Surroundings of Aventura, Florida

PA L ACE

Five Star Cuisine by Executive Caterers • Three Gourmet

Glatt Kosher Meals Daily • Under NK Supervision • Cholov

OCEAINPOINT

RESORT AND CLUB

THE NEW MEASURE OF LUXURY

Your Hosts
Lenny & Norma Reiz

Yisroel • Mashgiach Timidi • Fun-filled Athletic Children's

Programs • Infant Care • Teen Trips • Babysitting

Spellbinding Entertainment • Delectable Tea Room

PALACE

11/24

2000

108

TOURS

toll free: 1.86644 TOURS (86877) tel.: 305.672.0226fax: 305.534.4914
tours@palacetourspassovercom • web: www.palacetourspassorercom

'4!

The Scene

PARTNERS

from page 107 -

years later, however, she found herself
past month, and lives in Roseville with
in retail sales instead of law enforce-
her husband, who is also self-
ment.
employed as an interior/exterior
Sisskind-Tringale's father, who
painter. But now, the two cousins find
works in commercial real estate,
themselves working 12-16 hour days.
learned that the basket store was for
"Some days we are here from 6 a.m. to
sale and told his daughter about the
2 a.m.," says Rosenthal. "It gets really
opportunity. Within a month, she
crazy."
partnered with her cousin and opened
Sisskind-Tringale says, "We know it
shop.
will be crazy for just those three
"Wendy and I were never really
months, which makes it easier to work
close growing up," explains Sisskind-
through. We know when it will slow
Tringale, "but she had management
down again."
experience and knew about making
Like other retail establishments,
gift baskets, so it was a per-
fect match."
The two purchased the
store with help from their
silent partner, Sisskind-
Tringale's father, who assisted
with the loan. When they
opened in September 1999,
neither knew what to expect.
Sisskind-Tringale admits
she "had some terror" initial-
ly, especially since the two
were behind in ordering sup-
plies for the December holi-
day season. "We should have
begun ordering in July and
August," explains Rosenthal. Rosenthal and Sisskind Tringale are hard-at work.
December is their busiest -
time of year, and the calls for both
they look to hire seasonal help.
corporate baskets as well as personal
Because their storefront is only 1,000
baskets began flooding in by
square feet, they rent space in a ware-
November.
house to have enough room to assem-
"I was on the phone numerous
ble all of the baskets.
times a day to all of our vendors,
However, finding space and dealing
increasing my order, or ordering some-
with the holiday rush weren't the only
thing completely new," says Rosenthal.
challenges they encountered. It took
"It was a trial by fire."
nine months of paying fees and filling
The frenzy was due in part to the
out paperwork for them to transfer the
fact that American Basket will custom
store's liquor license to their name.
design a gift basket specifically to the
But for the most part, they admit the
customer's request. No two baskets are
transition to being self-employed has
the same, although come December,
not been too difficult.
says Sisskind-Tringale, "we make some
While December is without ques-
baskets in advance so people can just
tion their busiest time of year, they
come in and purchase one." This
stay busy throughout the year prepar-
attention to customer service is a fea-
ing baskets for a variety of occasions.
ture the women believe set their store
"Baby baskets are very popular," says
above the competition.
Rosenthal. "We put in everything
from blankets, rattles and toys to food
Flexible Schedule
for the new parents."
From January through September, the
Every once in a while, they are
store is open from 9:30 a.m. - 4:30
asked to use a more creative approach.
p.m., although the partners say they
"There was one week last summer
often arrive early or stay late to
when I must have gotten three
accommodate clients' requests. That
requests for baskets specifically for
schedule makes it easy for them to
men," says Rosenthal. While that
have a life outside of the store, some-
trend slowed, Rosenthal points out
thing not always possible when a busi-
that the store must always be willing
ness first opens. Rosenthal, who is
to go that extra mile to make their
married and has a 5-year-old son,
product unique.
Chase, finds that flexibility important.
Sisskind-Tringale was married this
PARTNERS on page 110

-

Back to Top

© 2025 Regents of the University of Michigan