•

• SAVE DOLLARS ON HEARING AID BATTERIES FOR

(1) COMPLETE-IN-CANAL

100% DIGITAL 9 CHANNEL

Obituaries are updated regularly and archived on JN Online:

www.detroitjewishnews.com

z

PROGRAMMABLE HEARING AID
AUTOMATIC NOISE REDUCTION

0

WPHONAK - EAR - STARKEY - QUALITONE & MORE
SUGGESTED
•
RETAIL PRICE

•

$4,4000

C

0

2

N

m

•

[: I

W OUR PRICE

z

0

ogt

z
a

•

C

Iliir hen Norma Golden's
husband, optometrist
Dr. Donald L.
Golden, opened his
first office in 1946, he was a pio-
neer in contact lenses. In
fact, he sold nothing else.
With Mrs. Golden's help,
her husband's business
became the Detroit
Optometric Centers,
which grew from its down-
town Detroit office in the
First National Building
into today's "D.O.C" — a
chain of more than 100
optical stores in six states.
In the mid-1960s, the
company began selling
Norma
conventional eyeglasses as
well as contacts. Designer
frames were first marketed
10 years later, and Mrs. Golden
became the company's buyer for the
higher-end eyewear.
"It was her eye and her influence
that really gave us the fashion
edge," said son Richard S. Golden,
current D.O.0 president and CEO.
Mrs. Golden, a West Bloomfield
resident, died Nov. 2 at age 83. In
1995, she battled against both
breast and uterine cancer. A recur-
rence of uterine cancer last month
caused her death.
D.O.0 has been active in breast
cancer awareness, sponsoring the
"Yes Mamm" program in October
that promotes early detection and
brings mobile mammography units
from the Barbara Ann Karmanos
Cancer Institute to D.O.0 mall
locations.
Mrs. Golden was known for her
fashion flair — she once appeared
on a local newspaper's "10 Best-
Dressed" list. "When my mother
walked into the room, she had a
starlet quality about her," said her
son. "She was very tall, with big
blonde hair, designer suits
always colorful and beautifully tai-
lored."
When designer frames were first
marketed in the 1960s, Mrs.
Golden dealt with the frame manu-

facturers and traveled to shows,
occasionally in Europe, to look at
new styles. "She sought out the best
lines and made sure that we had
them first," said Richard Golden.
She continued her purchasing role
for nearly 20 years.
Mrs. Golden also kept an eye on
the business end. As
her husband
remembers, "She
had a very good
sense of merchan-
dising, how to sell
to customers. She
would always see if
employees were
doing the right
thing — if they
were talking to the
people properly.
"We had a won-
Golden
derful life together,"
he added. "We were
married 61 years.
We were together all the time."
Richard Golden's wife, Shelley
Golden, was very close to her
mother-in-law. "Her soul and her
spirit were so incredibly young,"
she said. "Norma just embraced
life. Being with her was like being
with a girlfriend my age. When we
were together, we could giggle like
two little schoolgirls.
"She had an incredible zest for
life. To her, life was truly a celebra-
tion."
Norma Golden is survived by
her husband, Dr. Donald L.
Golden; sons and daughters-in-law
Michael "Mickey" Golden of West
Bloomfield, Richard and Shelley
Golden of Bloomfield Hills, Randal
and Susan Golden of Orchard Lake
and grandchildren Bradley Golden,
Aaron Dillon, Seth Golden, Jessica
Golden, Jaclyn Golden, Jaynee
Golden and Jenna Golden.
Interment was at Beth El
Memorial Park. Contributions may
be made to the Barbara Ann
Karmanos Cancer Institute, 18831
W. 12 Mile Road, Lathrup Village,
MI 48076 or Hospice of Michigan,
16250 Northland Drive, Suite 370,
Southfield, MI 48075.
Arrangements by Ira Kaufman
Chapel. ❑

C

C. LC.
C.L C.
I.T.E. Expires 11/17/00 L 7:E"
HEARING LOSS TO 90 DB OR WHAT YOUR PRESCRIPTION REQUIRES.

PRIOR SALES EXCLUDED

m

PLEASE CALL FOR PRICE ON THE PHONE it•

PHONAK AUDIOZOOM

0

Custom made half shell audio z
zoom is the only hearing aid •
effective in baCkground noise.
m
Factory list44156
cn
Our price includes
5 yr. fact, warranty
5 yr. fact loss & damage

•

4

z

0

o .

Expires 11/17/00

THREE YEAR
• FACTORY GUARANTEE

0
•

•

SAVE S
DOLLARS

4799

.res 11/17/00

0
•
a

PLEASE CALL FOR APPOINTMENT
z
THANK-YOU

COUPON
HEARING AID REPAIRS

4

$5995

111

C.I.C. ITC & FS

#10 #230 #13 $ 1
#312 #675

NOT BTE PROGRAM OR
DIGITAL + S & SH Exp. 11/17/00

1

COUPON

RAY-O-VAC'S BEST BATTERIES

nn

00

PACK OF 4 AIR CELLS

Limit 3 packs • Exp. 11/17/ 00 CASH AND CARRY

0

x

•
m

m

4 GEORGE IWANOW HEARING AID CENTERS, INC.
m VISA ••
OUTSTANDING SERVICE AND
0

C)

!Master Card

•■

•

0

•

INTEGRITY SINCE 1954.

We are providers for Blue Cross & Blue Shield Medicaid, and most insurances.

EASTPOINTE

BLOOMFIELD HILLS

ROYAL OAK

21261 KELLY ROAD

53 WEST LONG LAKE ROAD

30301 WOODWARD

(810) 772-1700

(248) 723-2800

(248) 435-8855

Ground Floor

Ground Floor

Ground Floor

LIVONIA

SOUTHGATE

ROCHESTER HILLS

REGAL OFFICE PLAZA
2494 ROCHESTER RD.

(248) 853-2268

Open Wed. & Fri.

10988 MIDDLEBELT

15830 FORT STREET

(734) 261-6300

(734) 285-5666

Ground Floor

Ground Floor

z

m

•

I: I \

DAVID SACHS
Staff Writer

5 YEAR FACTORY LOSS & DAMAGE
NO CO-PAY IF AID IS LOST
5 YEAR FACTORY WARRANTY
z NO COSTLY REPAIRS FOR 5 YEARS
NATIONAL BRANDS
0

-~

An Eye For Fashion

INCLUDED IN OUR 100% DIGITAL
HEARING AID PRICE YOU RECEIVE:

•

• SONOTONE • STARKEY • TELEX • UNITRON • WIDEX •

1 1 / 1 0
2000

141