CAMPAIGN KICKOFF

UNREST IN ISRAEL PROVIDES AN UNWITTING HOOK TO FEDERATION'S

HARRY KIRS BAUM

StaffWriter

A

s events in Israel become
more unpredictable each
day, Jewish communal
organizations in many areas
around the country plan to link Israel's
security with fund raising.
"They certainly should be," said West
Bloomfield's Joel Tauber, chairman of the
executive committee of United Jewish
Communities. UJC is the new umbrella
agency for North American. federations.
He cited a UJC conference call last week
to federations nationwide that demon-
strated different ways federations could
use Israel in this year's campaign.
So the buzzword very well may be
Israel when the Jewish Federation of
Metropolitan Detroit rolls out the
2001 Annual Campaign with the
community's 19th annual Super
Sunday on Oct. 29.
Although it is unclear whether
callers will refer directly to violence in
Israel when pitching to donors,
Federation's new campaign director,
Martin Haberer of West Bloomfield,
said the message is clear.
"The best way to express
solidarity with the people of
Israel is by making a contri-
bution to the Federation
and the Annual Campaign," I
said Haberer, former cam-
paign director of the Jewish
Federation of Cincinnati. "It
is the single best opportuni-
ty to take action as a result
of what's going on."

campaign, first-time givers
will see their entire pledge
doubled, this year through
the Schostak Family
Challenge Fund. That
fund has underwritten up
to $500,000 to match the
newcomers' pledges.
The troubles befalling
Israe► have produced
what Haberer calls
"laeig:atened awareness of
Israel in the agenda of
local American Jews. The
Nancy Grand, left, and Paul Zlotoff
passion level is higher
are campaign co-chairs.
overseas than it has been
in recent years," he said.
But it's hard to say, and
difficult to predict,
In Comparison
whether that passion will translate into
Federation's 2000 Annual Campaign
an increased amount allocated to
raised $30.5 million. Overall,
Israel.
Federation allocated $11.7 million for
"The great success of the federation
local operations, such as schools,
movement is that it's a lay-driven
social-service agencies and the Jewish
operation," he said. "The fact that our
Community Center of Metropolitan
various allocations are made through a
Detroit; $15.1 million went for over-
volunteer process on a year-by-year
seas programs, which included deliver-
basis, it's hard to predict where it's
ing food to needy Jews and helping
going to go."

'RA NS PO RTATION
48'559-4046

)

Answering The Call

Haberer said Federation
anticipates a minimum of
350 volunteers to call donors
in three sessions between 9
a.m. and 9 p.m. Sunday,
Oct. 29. He hopes to raise
$750,000, a 5-percent, card-
for-card increase on 2,000
total gifts as compared with
the 2000 campaign.
As in previous years, a "Challenge
Fund" will match every pledge
increase over last year. Throughout the

Related editorial: page 43

10/27
2000

23

them immigrate to Israel.
Included in this $15.1 million was
a base overseas allocation of $13.2
million, fixed according to a national
agreement with the UJC.
While 90 percent of the $13.2 million
is part of a collective effort with other
federations to sustain basic core services
through the American Jewish Joint
Distribution Committee and the Jewish
Agency For Israel, 10 percent will go to
support programs with local ties. For
example, Partnership 2000 (a people-to-
people exchange between Israel's central
Galilee and Detroit's sh/ichirn (emissary)
program, among others, will benefit.
Administrative and fund-raising costs
totaled $3.275 million.

New Gifts

Federation's Board of Governors
received recommended goals of $31.5
million and increases in new gifts, said
Paul Zlotoff, campaign co-chair with
Nancy Grand, both of Bloomfield
Hills. Approval of the goals was
expected during the Federation board
_meeting on Oct. 25.

Dollars
At
ork

IFS transportation service
is affordable, accommo-
dating for Jews in need.

Yeaim Komenskiy of Oak Park helps IFS client
Imma Sologub of Southfield of a shuttle bus.

