Affordability in Memory Care

Dialing For Answers

New data quest launched with
Jewish population survey.

JULIE WIENER
Jewish Telegraphic Agency

New York

7

he phones are ringing.
But will anyone answer?
A long-awaited compre-
hensive survey of
American Jews began Aug. 20, for
which researchers are dialing up
households around the country to
find out such things as what per-
centage of Jews marry non-Jews,
what childhood experiences foster
Jewish identity and how Jews differ
from other Americans.
The National Jewish Population
Survey (NJPS) is sponsored by the
United Jewish Communities, the
national federation umbrella organiza-
tion headquartered here. The answers
received are expected to influence the
funding and policy decisions of Jewish
organizations for the next decade.
The survey's results, particularly
concerning intermarriage, will be
closely compared to the 1990 version
of rhe study. It created much commu-
nal soul-searching in reporting that 52
percent of Jews who wed between
1985 and 1990 had married non-Jews.
That Finding, which has been dis-
puted by many sociologists who assert
the true rate is lower, prompted vari-
ous "continuity" initiatives aimed at
strengthening Jewish identity.
Mandell (Bill) Berman, former
president of the Jewish Federation of
Metropolitan Detroit, is co-chair of
the national project.

Confidential Questions

After years of planning — and an
eight-month delay as the sponsoring
agency's new leadership added input
and questions were field-tested — the
questionnaire is finalized. Officials say
it should rake 35 minutes to complete.
Some 4,500 Jews will be interviewed,
almost double the number from the
1990 survey.
In addition, 500 non-Jews "associ-
ated" with Jews — people married to
Jews or who have Jews in their families
will also be interviewed. Four thou-
sand non-Jews will receive a shorter
version of the survey, so that
researchers can compare Jewish atti-

tudes to those of the general public.
Thesurvey's questions are being
kept out of public view so potential
participants are not influenced,
according to UJC officials.
The question among organizers
now is whether enough people will
participate to get the data the
researchers are seeking.
Besieged by telemarketers and
increasingly pressed for time, fewer
Americans are responding to phone
interviews, say researchers. This year's
U.S. Census, a written survey distrib-
uted to every household in the coun-
try, yielded lower response rates than
in previous decades.
"People are bombarded, particularly
by phone, with requests for surveys
and so on, and many of them are not
legitimate surveys but disguised adver-
tising or promotional activities," said
Leonard Saxe, a sociologist and direc-
tor of Brandeis University's Cohen
Center for Modern Jewish Studies.
In a recent study in Massachusetts,
the Cohen Center offered Jewish teens
$10 to complete a survey. Close to 85
percent of potential participants
responded, far higher than the 60 to
70 percent rate most studies consider
to be successful, Saxe said.

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For the first time, the NJPS is also
offering an incentive, although more
modest than the teen survey. Each
respondent will designate $2 in UJC
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As a nonprofit organization, the
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