The BiG Story

Come in for a great lunch and
get a great deal on music.

Visit your local Einstein Bros® and with any

lunch purchase get a coupon good for

a FREE lawn seat* (with

the purchase of another

regular adult ticket) at

any Friday performance of

the Detroit Symphony

Orchestra at Meadow Brook

Music Festival during

he 2000 season.

including the extended family. There
were my grandmothers, of course
my parents and siblings, but also
aunts, uncles, cousins. It was espe-
cially nice on July 4, which also
was my uncle's birthday. We would
get together at the Oak Park Park
(now David H. Shepherd Park), 60
relatives in all."
The family belonged to Congre-
gation B'nai David, he says, and
we had a lot of Jewish conscious-
ness and strong Jewish values."
Following attendance at a series
of schools and camps that, like
his book, seem to range from A
to Z (including Yeshivat Akiva,
Oak Park High School, Yeshiva
Beth Yehudah, Lubavitch camps
and Ner Israel Yeshiva in Toron-
to), Zimberg lived for four years
in Israel, where he received
smicha (rabbinic ordination).
His first passion was working with
youth. So after Israel, Zimberg
returned to the United States, where
he's since served as regional direc-
tor of the National Conference of
Synagogue Youth (NCSY), created
"Unlimited Possibilities," a nonsec-
tarian newsletter for teens, and
worked for a New York publisher
on resources for at-risk children.
Then he decided to bag it all.
Literally.
Zimberg took his savings and
started his own publishing compa-
ny, Life's Great! His first project was
creating a tote bag.
"The bag had a listing of different
things all kids need to have a
healthy, wholesome life," he says. "I
developed the list while on long
subway rides here in New York
City. I started with A and went
though the alphabet, and it flowed
very nicely."
Even in as rough-edged a place
as New York, this caring approach
was a hit. Zimberg sold more than

"

'a $16 dollar value

4

1-800-Bagel-Me for a location nearest you.
www.einsteinbros.corn

Palm Beach Patio has
what you're looking for
rices

Navntag,c o

aka

Vricet,

\Tattle
Sale ends 7131

\Ne each hove the kind a
,4*9 children we deserve.
— Nachman of Brotslav

yrtiF

7/21

2000

62

Beat

:

7350 Highland Rd: (M-59), Waterford
just vest of Oakland International Airport

Patio Furniture 248-666-2880

Prior sales excluded, while .supplies lust

Mon., Thurs., Fri. 10.9; Tues., Wed., Sat 10.6; Sun. 1-14