G
H
seat taste, few calories, and
it's kosher. Honestly. We are
talking tea from the Honest
Tea company based in
Bethesda, Maryland. "Our products are
certified kosher under the authority of
the Orthodox Union," says founder Seth
Goldman (right), who may introduce
Passover products next year. Goldman
developed his company after a class with
Professor Barry Nalebuff at the Yale
School of Management, where the dis-
cussion led to what's missing in the bev-
erage market. As a voracious tea drinker,
Goldman yearned for a less sugary drink.
When Nalebuff returned from a trip to India researching tea, the two men
began the company in 1998. Moroccan mint, Black Forest berry and Kashmiri
chai are some of the exotic blends available in bottles and in tea bags. The
newest product is Jakarta Ginger, an organic ginger and green tea infusion with
nine calories for an eight-ounce serving. According to the Honest Tea mission
statement, the company strives to grow the business with the same honesty
and integrity they use to craft their products. They have an innovative partner-
ship with the Crow Nation in Montana, using the peppermint grown on the
reservation. They recently introduced biodegradable tea bags. Goldman's
approach to business is guided by Jewish values — righteousness. "It's our
aspiration to be a socially responsible company."
EST TEN
"•• TEA. al....0.
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JAKARTA GING ER
tilt ` C,
fiett)
-
& GREEN TEA IS!
-.- •
Honest Tea can be purchased at Whole Foods
Market in Farmington Hills.
DOING UNPAID
BEFORE YOU OR YOUR SALES
PEOPLE GO ON THAT NEXT
APPOINTMENT, ASK YOURSELF:
• In trying toget this order, have you already given away your
knowledge of how to solve the customer's problem?
• Was your presentation done before your prospect had really qualified?
• As you read this, is your proposal being shopped around town?
Any yes answer means prospects are in control of how you
sell. We call it "going down the Wimp Track:" the prospect gets
your valuable ideas for free, than uses them to pit you against
your competition. He requests more free information and,
finally, since you have been so nice, allows you unlimited
unreturned calls to his voice mail.
There is a better way. A way that gets you more business with
less unpaid consulting and that works with almost any
personal style. A way that does not involve a collection of unrealistic,
memorized closes.
That better way is the GERRY WEINBERG & ASSOCIATES way:
a non-traditional, comprehensive business system that is working
for clients in more than 230 industries and professions. So
well, in fact that of the "Eight Great Sales People" cited by a
recent major Midwest magazine as "Super Sellers," four are
using the GERRY WEINBERG & ASSOCIATES system.
830 W. Eleven Mile Rd., Royal Oak, MI 48067
P 248.399.8070 F 248.399.1307
For more information, or to reserve your place at our
next complimentary Executive Briefing,
please call Tiffany at (248) 299 9630.
-
8
`2'
2
8
NON-TRADITIONAL SALES TRAINING
"As Heard on WWJ Radio"
GERRY WEINBERG & ASSOCIATES
2 0 •
JUNE 2000 • ST1'1,E AT THE JN