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This Week

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Federation's Annual Campaign
closes on record-setting track.

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T

HARRY KIRSBAUM

Staff Writer

a;
4/21

2000

6

he name has changed, but
the aim is the same.
The Jewish Federation of
Metropolitan Detroit last
week closed the formal portion of its
annual campaign with Campaign
Countdown, a four-day event in which
400 volunteers took to the phones. It
resulted in $760,996 raised from
1,200 donors.
Campaign Countdown showed a
nearly 10 percent increase over last
year's closing effort, called Days of
Decision, which raised $708,000.
The event's name was changed "to
better reflect what our objectives were,
which is basically to close the cam-
paign," said Laura Linder, Federation's
campaign director.
So far, $27 million has been raised
in. Federation's Annual Campaign, but
it still needs $3.5 million to reach the
goal of $30.5 million.
"Campaign Countdown signifies
the public closing of the campaign but
our job is not done," Linder said.
Federation officials have long
known that some gifts will not come
until year's end even though the allo-
cation process is coming up soon, so
they follow a formula to predict what
the total will be.
After a campaign projection last
week, Linder said, "Based on the trend
over the last three years, we will come
in at $30.5 million."
"We're cautiously optimistic that
the goal will be reached," said Peter
Alter, who chaired the 1999-2000
campaign with Linda Klein. "We're
ON COURSE on page 10

.

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Top: The Federation Women's Department had
its own Campaign Countdown crew: standing,
Terri Farber Roth and Sara Manson; seated,
Susie Pappas and Ellen Labes.

Center: "Sushi & Cell Phones" brought out
Federation's Young Adult Division. Shown are
JeffMichaelson, Amy Opperer and Eli Saulson.

Left: Volunteer Gerald Goldberg wears his "got
5" stickers, sign6ing he secured Campaign
pledges from at least five donors.

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