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From the Kitchen!
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sleep through the night, and you wake
"NX/hen I went to college, I joined the
up and you're at the next venue. Now
radio station and began to listen to
we can have the whole day to go to
weird music and I met these guys
(Gardner and Miller) and started writing radio stations and do whatever you've
got to do. So I think that has been a big
songs. So it's just something that hap-
part in maintaining our sanity"
pened, a logical course for a geeky,
Devotion to the fans and a melodic
Jewish kid," he laughs.
pop sound aren't Guster's only distin-
Geekiness aside, Guster's intense
cruishinc, features. At their concerts, the
lyrics and vocal interlocking harmonies
atmosphere is pure energy, featuring
— accompanied by Rosenworcel's mad
the band's humorous, crowd-pleasing
banging on the bongos and conga (he
antics and interaction with the crowd.
tapes up his hands before each show
At a recent show in Vancouver, for
and ices immediately afterward) — has
example, a concertgoer held up a sho-
made the trio one of the most success-
far, the rams' horn used in High
ful college bands to come out of the
Holiday services, and put it on the
East Coast in the late 1990s.
stage. 'Adam [Gardner] said, 'I know
The group's success is largely due to
how to play that thing,'" recalls
an extremely devoted fan base, com-
Rosenworcel, "so he played it during
prised of late-teenagers and college
one of the songs.
students around the country Before
When the band played to an enthu-
signing with Sire (who re-released
siastic crowd at Michigan State
Goldfly in 1998), band members
University last week, Ryan Miller did
relied on Guster Reps — high school
his impression of a Mentos commer-
and college students from around the
cial when an audience member threw
country — to distribute their CDs.
a packet of the mints onstage. Then
It worked like this: The band
he passed out a few to the band and
mailed 10 CDs to the.rep, who would
audience. That, while playing songs
sell them and send the band the
off the band's three albums and such
money. In return, the rep received a
covers as "California Dreamin'" and
Guster T-shirt and free entrance to the
Radiohead's "Creep."
group's shows. With hundreds of
With Guster's appearance at
Guster Reps spreading the Guster
Woodstock 1999, a television debut as
gospel, the group has sold approxi-
musical guests with Conan O'Brien
mately 35,000 of the independently
and a heavy schedule of touring for
released Parachute alone.
Lost and Gone Forever, the Boston trio
And even though the band is on
looks forward to new listeners across
the brink of breaking into the main-
the country
stream, its members constantly main-
"I think the way we broke on the
tain communication with their fans.
East Coast was just by constantly
Gardner, Miller and Rosenworcel
touring and constantly, you know,
regularly send out e-mails to their
playing for more people," says
audience (personally and on a list-serv-
Rosenworcel. "I think that the rest of
er), put on private shows for Guster
the country should latch on given the
Reps and hang out with new and old
same formula."
fans alike after concerts. Rosenworcel
And the upcoming release of
maintains a road diary on Guster's
Guster's
first video — "Fa Fa," from
Web site (www.guster.com) to help
their most recent album — could be
keep fans informed about the group's
the key. "Who knows," says
performances on the road.
Rosenworcel. "If our video gets [lots
Will these efforts continue with
of airplay], that could just kind of
Guster's growing popularity and the
start everything and put us on a level
stresses of fame? "I think even though I
that we never even envisioned."
can't respond to every e-mail personally,
I'll be able to maintain the road diary
so people can have some type of regular
contact with the band," replies
Guster takes the stage, with spe-
Rosenworcel. "And I think, as you
cial guests Luna and Josh Ruse,
become bigger, it becomes more impor-
at The Majestic Theatre, 4120
tant to make those gestures. I think
Woodward, in Detroit at 9 p.m.
that's something we're devoted to do."
Thursday, April 6. All ages wel-
One thing that's made touring easier
come. Doors at 8 p.m. Advance
for the group is the acquisition of a tour
tickets are $12. (313) 833-9700.
bus, replacing the van the band mates
For a touring schedule and to
previously used. "[With] a van, you
order CDs, contact the band's
sleep for a few hours in a hotel room
Web site at www.guster.com .
and wake up all tired," Rosenworcel
notes. "In a bus, after the show we can
❑
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