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A MATCH

Israelis get Detroit help in doing business.

ALAN ABRAMS

Special to the Jewish News

A

filled in the story's details.
Said Traison, "This particular kib-
butz, Merom Golan, had a factory,
Bental Industries Ltd. I walked in
there and saw what they had. I've
looked at a lot of Israeli companies,
and as smart as they are on the tech-
nical side, they are frequently in need

„ it took was a cellular
phone call by a Detroit-
based lawyer visiting a
Golan Heights industrial
plant. He called a manufac-
turing client in
Pennsylvania, and a new
link for high-tech Israeli
technology may have been
forged.
On the calling end of
the telephone was Michael
H. Traison of Miller,
Canfield, Paddock &
Stone's international busi-
ness and trade law group.
On the receiving end
was Bonnie Loranger of the
Loranger Manufacturing
Corporation in Warren, Pa.
What she heard that day
was, "Hello, this is .
Michael, and I'm in Israel.
I'm at this company here,
and maybe you would be
interested in doing busi-
ness."
Traison told the story
Tuesday at a breakfast
meeting hosted by his law
firm for delegates from
Hungary, Poland and
Tunisia attending the
Michael Traison
Society of Automotive
Engineers World Congress
2000 at Cobo Center. An
of guidance on how to deal with mar-
Israeli delegation had also been
keting — especially in Israel where
scheduled to attend, but last-minute
everybody knows more than you
commitments kept them in
know. So this is going to be a nice
Chicago. Still, the Israeli flags were
match if it works out." Bental designs
on display on the tables, as were
brush and brushless motors for both
copies of that morning's English
military and commercial applications,
Internet edition of Israel's Ha'aretz
ranging from missile-guidance sys-
newspaper.
tems and aviation radar antennas, to
After the breakfast, Traison, presi-
Chernobyl nuclear waste-removal
dent emeritus of the America-Israel
robots.
Chamber of Commerce of Michigan,

800-221-4694, Exr. Al5
or fax 212-717-1932
info@ajcongresstravel.com

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