Ass- I' b lb Vit, _ a , , coo fl • A$ DUCT CLEAM1140' THE RIGHT WAY... THE NADCA WAY • The air duct cleaning industry has grown dramati- cally over the past few years due to the recent pub- lic awareness about indoor air quality. However, very few companies have the proper training, licenses, equipment and certification. Here's what to look for when trying to choose a reputable air duct cleaning company: Make sure they are a NAIDCA certified member (National Air Duct Cleaners Association). We were one of the first riV4 staff members to become certified. Don't be afraid to ask for proof or call NADCA in Washington, D.C. (202) 737-2926. We are also a certified firm through MSHI (Mechanical Systems Hygiene Institute) and are a certified indoor environmentalist through The Indoor Quality Association. Proper cleaning procedures include: A.) Create a negative air flow (a strong suction throughout the entire ventilation system). B.) All vent covers (return and supply) must be removed and cleaned. C.) All ducts are snaked out with high compression air hoses. D.) All trunk lines are then cleaned with compressed air. E.) Blower and coils cleaned. F.) Biocide sprayed when needed. All air duct cleaners must be licensed in the state of Michigan. Ask for proof. An average home takes around 2 to 4 hours to clean properly. CALL FOR ,4 FREE QUOTE OVER THE PHONE OR IN YOUR HOME AT YOUR CONVENIENCE. What makes Ventcorp different? I care about every one of my customers. I still do estimates and drop in on the crews for inspections whenever possible. I guarantee all our work and promise you the most friendly, knowledgeable and caring staff in the industry! r David T. Saunders, President Indoor Environmentalist N D A a ti • Ceased Frin 24301 Catherine Industrial • Suite 118 • Novi 248-347-9300 Tradition! Tradition! always has a holiday feeling and the largest selection Tradition! Tradition! Call Alicia R. Nelson For an appointment 248.557.0109 The Alternative Choice for Arts, Crafts gr Jewelry 3/3 2000 12 On The Boardwalk • 6685 Orchard Lake Rd • West Bloomfield, Michigan 248-539-3309 .11111111111IIMPolmillini 7 vow , Words mean a lot to Rabbi Telushkin. He wrote an entire book on the subject with Words That Hurt, Words That Heal and his latest work, The Book of Jewish Values: A Day-by- Day Guide to Ethical Living, features countless entries on the power of lan- guage. He even pushed to have Congress establish a national "Speak No Evil Day." Such devotion to ethics is what prompted him to write The Book of Jewish Values. "What I wanted to do ... is actually give a prescribed ethical activity for every day of the year," he says. Among the activities to ponder are what to do when hearing a siren, whether Jews should be organ donors, loving the stranger and when to feed your animals. Every seventh day is set aside for Shabbat, a chance to discuss the book's topics over Shabbat meals. Rabbi Telushkin says he hopes the book will prove the spadework for what he describes as "the most ambitious project of my life," a comprehensive, multi-volume code of Jewish ethics. Such a project is not only daunting, but could be dull, he admits — after all, who reads a code? To keep it interest- ing, he says, he plans to give examples of the laws in clAily life and present opposing views. This project, he thinks, could take six to eight years. To devote the majori- ty of his time to it, he's hoping to attract funding from a foundation. Of necessity, it would mean cutting back on some of his other activities. Pushing Outreach In the meantime, however, Rabbi Telushkin remains a peripatetic rabbi. At home, he's usually reading; he feels guilty about not having gone on more family vacations. He watches little TV, goes to movies occasionally. He admits to one skill outside Jewish life, hypnosis, which he downplays. He tries not to let his growing celebrity become all-consuming. "Strangely enough, the things that can make you arrogant are also the things that can make you humble," he says. "If people are telling you that they've really been affected by your book, it does make me proud — but it also makes me feel humble. Because I realize that what I'm writing can really affect other people, I really have to write something that's good and will affect people in a worthwhile manner." He earnestly sticks to Jewish princi- ples, particularly ethical principles. Emory's Michael Berger tells a story of a From Torah To Televisioi j The Telushkin File Born: Brooklyn, N.Y. Age: 51 Family: Wife, Dvorak; children, Rebecca, 20 (from wife's first marriage); Naomi, 10; Shira, 9; Benjamin, 7 Books: Nine Questions People Ask about Judaism, 1981 (co- written with Dennis Prager); Jewish Literacy: The Most Important Things to Know about the Jewish Religion, Its People and Its History, 1991; Jewish Humor:• What the Best Jewish Jokes Say about the Jews, 1992; Words That Hurt, Words That Heal, 1996; The Book of Jewish Values, 2000; mysteries: The Unorthodox Murder of Rabbi Wahl, Final Analysis and An Eye for an Eye Television: The Practice, Touched by an Angel (scripts all co-writ- ten with Allen Estrin) Pulpit: The Synagogue for the Performing Arts, Los Angeles man who owed Berger money. "[He] was in a very difficult economic situa- tion," Berger recalls. "I had even received the check, but I was ambiva- lent about depositing it. When I spok to Joe [Telushkin], my `rebbi in these matters, he said it was absolutely forb den to take the check, and he sent me money to assist the person." Rabbi Robert Wolkoff, spiritual leader of Savannah's Congregation Agudath Achim, said that Rabbi Telushkin "walks the walk. He does& condescend to others as if they are his moral inferiors." Rabbi Wolkoff took note of an episode at the synagogue's Friday nigl lecture, which is open to the entire community. An Orthodox rabbi cam in, saw Rabbi Telushkin was using a microphone, and turned on his heel and walked out. Rabbi Telushkin hi self has Orthodox ordination, but ha made accommodations to his Conservative hosts. Rabbi Wolkoff compared the incident to the conflic t between two schools of talmudic sch ars: while the scholars might ferventl i disagree, the children of one side wo marry the children of the other side, because both sides were coming fron positions of integrity — despite thei r disagreement. "So here's the contrast between someone who can't tolerate even bei r TELUSHEIN on page 14