A44%,„40,44W
,

arry y

can

9!

several technology-related books, includ-
ing Information Architecture for the World

The Jewish Community
Adult Day Care Program can help.

ode Web: Designing Large-Scale Web
Sites. The book was Amazon.com's lead-
ing Internet title in 1998.

Maloff Group

Older adults with Alzheimer's disease
and related disorders benefit from:

•A

safe, caring environment

Therapeutic activities and socializing

• Personal care and health monitoring

• Kosher meals and snacks

Family members will receive respite
and support.

For information, call Peter Ostrow, (248) 559-5000

Locations: Dorothy and Peter Brown Centers at Jewish Vocational Service,
29699 Southfield Road, Southfield and, opening spring 2000, at Jewish Home and
Aging Services, 6701 W. Maple Road, West Bloomfield.

A program of the Jewish Home and Aging Services and Jewish Vocational Service,
in collaboration with the Alzheimer's Association-Detroit Area Chapter.

C JES

]vs

l ewishenka
Intl

Commission
on Jewish
- -
Eldercare Services

Jewish Federation of Metropolitan Detroit

United 3ewish
foundation

T his is .Peclercrtion

of MeSopoilkn Delo"

v-
it'A 657 z,
Our CDs
Don't play
Music, but could
be Music
to your Ears
%

BANK

Member ED.I.C.

O nc l ca

tr,M

2/18

2000

108

ica t c

A.P.Y. -
248-338-7700 or 248-352-7700
2600 Thlegraph Rd. • Bloomfield Hills • MI 48302

This is a Federal Deposit Insurance Corporation insured account (FDIC).
A minimum opening deposit and balance of $500.00 is required to obtain the stated Annual Percentage Yield.
*Annual percentage yield when compounded quarterly. Rate is accurate as of 02/15/00. Penalty for early withdrawal from certificate accounts may be assessed.

Joel Maloff, founder of Maloff Group
International, is another local Internet
expert. He helps large corporations
design strategies and tactics for their
Internet use.
Maloff works with top manage-
ment to help them "make it more
than an electronic add-on. I am corn-
fortable with the technology and the
end-user and relate to both the young
people and older staff"
He came to Ann Arbor in 1988 as
executive director of Advanced
Network and Services, a research net-
work that fostered cooperative com-
puter services among Big 10 universi-
ties. His wife is a director of Ann
Arbor's Temple Beth Emeth and
teaches Hebrew school.
Maloff says successful Internet
entrepreneurs "need to have vision for
possibilities where no one else is able
to see them. Sometimes they have to
be so exuberant that they don't realize
they can't do it. There is a 10 percent
chance of success."
However, creative ideas alone are not
sufficient for ongoing success in Internet
commerce. As Hammerman of CSSIN-
FO.com says, "We had to focus on the
worthwhile challenges." He credits
Zorea, now chairman of CSSINFO,
with helping the company develop a
formal business plan and focus.
Zorea was born in Argentina and
educated at the Technion-Israel
Institute of Technology. He is the
founder of Zorea Consulting, a
Northville-based business manage-
ment consulting firm. While he pro-
vides his "value augmentation process"
to a variety of companies, he began
working with local software compa-
nies in 1984 and Internet businesses
10 years later.
According to Zorea, local Internet
companies have become a significant
industry and will continue their
growth. "Today, the field is limited
only by the imagination of the entre-
preneur. As in any other industry, sat-
uration will happen. E-commerce
leaders are emerging today and it will
not be easy to displace them.
"Studies are showing that business
to business e-commerce will reach $3
trillion by 2003," he says. "That will
be larger than the whole economy of
numerous countries." ❑