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Tzedaka

Teaching Kids to Ski
is Our Business

The E-Way

with the exception of credit card fees,
goes to the charities. The project's
overhead comes from a group of core
donors — and from the advertising
-commerce is changing
donors will see when they get the
the face of the business
daily mailing.
world. So why not chari-
Cox, a recent college graduate,
ty?
said
he got the idea when a rabbi in
That's what a group of young
London asked
his father to
<Hitt A DAY , ;•
give $18 a day
Temp!
to a different
About U^
,2gt-n
What Is Chat-a-Day?
charity
Corporal,
Nese
"I remember
C.hai
Credits
.. Community EVeryds4S,Itftsissit:sliOnsts s chock. You,
it was fun,
end thatinsids a ober people, Rich la by
yo1ounax
dOnano, rocanyvie this we sns.
coulee,
choosing which
..Diversity Ourreciptenn viII Mclode elandcs ftam sit over
the globe. Manyof theso Mantes don't abet.
groups to give
- enovfxd Ilem to do more with your money than
some of thels mon (moos pears, Anti because
vt+:en6 moray. a different cnernYeedid.Y.
to," Cox said.
}on can enpy the Innoviedda that you an lielpmg
runny dtffemnd causes
"I wanted some
Your *minded, donetnn, with the exception of
name mind:. unsaoideble credit Rod :to, 'v Le
of
that excite-
sent a The elannyof the day. Our oper.stng
ex persu coma from our fowder and Roth oar
vent=
talcuMers - not. from Yon Secacse
ment
to come
donors rumtved, ero roanuam a com/den List of
Xecestead ctaxthes tharan ?we. or
across
in Chai-
•ndr., donate money b. If you vent, we'll a-men
3oudelly, 1,11.r4 }au about the onedty of the day,
he rank that it do. , to gawk In, it helps, anti
a-Day."
difren:w.aiifst your mot:iburan
He said the
group
generally
will
give
donations to
Jewish charitable entrepreneurs
smaller,
lesser
known
Jewish
charities,
asked themselves recently. The
including Jewish schools, local social-
result: Chai-a-Day, a Web site that
service agencies and cultural organi-
will provide American Jews with a
zations.
unique, thoroughly '90s way of
In the future, he said he hopes to
performing the mitzvah of tzedaka
expand the concept to other charita-
(righteous acts).
ble realms, including inner-city ser-
The idea is this: donors sign up to
vice projects and the performing
give a pre-selected amount of money
arts. "But we'll never give up the
to charity, calculated on a daily basis.
original Jewish focus," he promised.
Given the name of the site, it's not
The Chai-a-Day folks still are
surprising that the suggested daily
working on their final Web site
contribution ranges from 18 cents to
design. But a peek at the beta ver-
18 dollars.
sion of the homepage shows a
Listen to the way Joseph Cox,
slick, easy-to-use interface. There
president and founder of Chai-a-Day,
will be information about the
describes what happens next:
deductibility of donations, com-
"Every morning, each donor's
plete lists of the charities that have
donation will be pooled with dona-
benefited from Chai-a-Day and
tions from thousands of others, and a
information about the folks who
single large check will be written to
make the decisions about where
the charity du jour.
the money goes.
"Afterwards, an e-mail will be sent
Even in beta form, the site is
to donors telling the donors about
attractive and easy to use.
the charity they gave to that day."
Look for the Chai-a-Day site at
Unlike other charities, he said,
this
address: wvvvv.chaiaday.org ❑
100 percent of the money donated,

855-1075

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