Obituaries

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BRUCE CRAIG ABRAMS, 38, of

The 'Cadillac' Of Marketers

Levin held the positions of director of
special marketing projects, director of
merchandising and director of advertis-
ing. He received recognition from
uto executive Peter R. Levin
Advertising Age as one of the
of Bloomfield Hills died
"Marketing 100" for his work on the
Dec. 20, after battling colon
Cadillac Seville
cancer for the past
model marketing.
year and a half He was 57.
In 1997, he told
Mr. Levin was director of
magazine of
Style
brand development at
his
take
on the
Cadillac Motor Car Division
future.
"Luxury
car
of General Motors
consumers...
will
be
Corporation.
buying additional
Despite his illness, Mr.
vehicles for specific
Levin and his wife, Carolyn,
purposes," he said.
members of Temple Shir
"Besides one for
Shalom in West Bloomfield,
normal driving,
visited Israel on the third
they will have
Michigan Miracle Mission in
another for fin and
April. It was his first visit as a Peter R Levin
image and a third
tourist, although he had been
for special activities,
there previously on business.
such
as
golfing
and
antiquing."
"He enjoyed it immensely and got
His
GM
career
included assign-
a lot of meaning out of it," said his
ments
with
the
Overseas
wife. "Rabbi Dannel Schwartz and he
Headquarters Group in New York,
prayed together at the Wall. Peter
the GM Corporate Planning
said that was one of the best
Group in Detroit and GM Europe,
moments of his life.
where he worked on the Opel
"It was a very hard trip for him
brand for six years as marketing
physically because he was very ill," she
planning manager for GM Italia in
said. "I was afraid we were going to
Rome.
lose him on the trip, but he made it
Mr. Levin began his career with
through.
SKIL
Corporation in Chicago and
"All his friends have been so corn-
Warner
Lambert in New Jersey. He
forting to him," Mrs. Levin added.
received his bachelor's degree from
"Well-wishers from around the world
Bradley University in Peoria, Ill.,
have called him, have come to visit,
and his MBA from Thunderbird
have prayed for him. Every person
Graduate School for International
from every religious group possible has
Management in Phoenix, Ariz.
been praying for him."
Mr. Levin was a member of the
About two years ago, Mr. Levin was
boards
of trustees of the Detroit
brought in by his friend, Mort
Historical
Society and the Juvenile
Plotnick, to serve on the board of
Diabetes Association as well as the
directors of the Jewish Community
trustee committee of the Detroit
Center of Metropolitan Detroit.
Institute of Arts.
The Center's executive director,
"He truly loved working for
David Sorkin, said, "Peter was very
Cadillac
and General Motors and
helpful in helping us develop our capi-
he
loved
his
family deeply," said
tal campaign marketing materials, as
Mrs.
Levin.
well as helping us on other marketing
Mr. Levin is survived by his
projects. In his work with GM and
wife, Carolyn Levin, and daughters
Cadillac, Peter was a high-level market-
Jennifer Beth Levin of New York
ing and sales person and was able to
City and Brittany Wynne Levin of
bring those qualities to his volunteer
Hoboken, N.J.
work at the Center."
Interment was at Beth El
As director of brand development
Memorial
Park. Contributions may
for Cadillac, Mr. Levin was responsible
be
made
to
the American Cancer
for strategic marketing for the Cadillac
Society or the Karmanos Cancer
brand, including global strategy and
Institute. Arrangements by Ira
marketing research.
Kaufman Chapel.
Since joining Cadillac in 1985, Mr.

DAVID SACHS
Editorial Assistant

A

❑

Chicago, died Dec. 12. He was a
real estate developer.
Mr. Abrams is survived by his
wife, Nancy Abrams; children
Lindsay and Alec Abrams; mother
Ruth Abrams; brother and sister-in-
law Keith and Angie Abrams; sister
and brother-in-law Robin and
George Greenberg; father-in-law
and mother-in-law Byron and
Maxine Canvasser of Bloomfield
Hills; brother-in-law and sister-in-
law Bob and Robyn Canvasser of
West Bloomfield.
Interment was in Illinois.
Contributions may be made to the
Jewish Federation- of Metropolitan
Detroit. Placed by Ira Kaufman
Chapel.

Barnes; daughters Sandra Barron,
Deanna Quarters, Joyce Barnes;
grandchildren Stuart, Andrea and
Franklin.
She was the beloved wife of the
late Frank Berman and the late Max
Barnes; and mother of the late Jack
Berman.
Chapel services and interment
were at Machpelah Cemetery.
Contributions may be made to the
charity of one's choice.
Arrangements by Dorfman Funeral
Direction.

FLORENCE BASSEVITCH BAR-
RON, 97, of Indian Wells, Calif.,

died Dec. 16.
Mrs. Barron, a native of
Hartford, Conn., was a graduate of
Connecticut College for Women.
On a family vacation in the
BERNARD MARSHALL ALTER,
Adirondacks,
she met her future
70, of West Bloomfield, died Dec.
husband,
S.
Brooks
Barron, who
18. Mr. Alter was a financial plan-
was
waiting
tables.
After
he graduat-
ner.
ed from the University of Michigan
He is survived by his wife,
Law School, they were married in
Barbara Alter; daughters and sons-
1928, making Detroit their home
in-law Jan and Larry Greenberg of
for the next 65 years.
West Bloomfield, Ilene and Mal
Throughout the years, Mrs.
Schuster, Peggy and Danny Palter of
Barron
sought out and recognized
West Bloomfield; sons and daugh-
the
work
of up and coming artists,
ter-in-law Stuart Alter, David and
encouraging them with food and
Rita Goss of Ohio; grandchildren
purchases of their art. The Barrons
Rachel, Beth, Robert, Kimberly,
surrounded themselves with avant-
Jessica, Ryan, Morgan, Alyssa,
garde art and established the Art
Noah, Carrie, David, Sara and
Gallery at Oakland University. Mrs.
Steve; great-grandchildren Joshua
Barron served for years on the
and Alexa; sister Selma Farby; moth-
Friends of Modern Art board of the
er-in-law Shirley Hasnas.
Detroit Institute of Arts, where the
Interment was at Beth El
couple donated many works.
Memorial Park. Contributions may
A lengthy career as an interior
be made to the American Cancer
designer for finer homes was anoth-
Society. Arrangements by Ira
er avenue for her creative endeavors.
Kaufman Chapel.
She remained active in art explo-
GLORIA BETTY BARACH, 74, of ration into her 90s, when she and
her husband moved to Indian Wells.
Sylvan Lake, died Dec. 20.
Mrs. Barron is survived by her
Mrs. Barach is survived by her
son and daughter-in-law, Guy and
sons and daughters-in-law, Philip
Nora Lee Barron of Bloomfield
"Skip" Barach of Sylvan Lake, Eric
Hills; grandchildren Eric Barron
and Paula Barach of Clarkston;
and Marc and Lori Barron.
grandchildren Rachael, Richard and
She was the beloved wife of 70
Jamie Barach; brother and sister-in-
years
of the late S. Brooks Barron.
law Herbert and Barbara Brod of
Interment
was at Clover Hill Park
Florida.
Cemetery. Contribiltions may be
She was the beloved wife of the
made to a charity of one's choice.
late Bernard Barach.
Arrangements by Ira Kaufman
Contributions may be made to
Chapel.
the Disabled American Veterans and
the Jewish War Veterans.
MONROE BRAIKER, 75, of
Arrangements by Ira Kaufman
Eastpointe, died Dec. 20.
Chapel.
Mr. Braiker was a projectionist
and for many years worked at the
CLARA BERMAN BARNES, 85,
Fox Theatre. He was a member of
of Lake Worth, Fla., died Dec. 14.
the Eastpointe Lions Club and the
She is survived by her sons, Larry
Variety Club.
Berman of Southfield, David

12/24
1999

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