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3290 W. Big Beaver Rd. Suite 410
Troy, MI 48084 (248) 816-6330
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Menorot, kippot and sedar plates
are just a click away with these
on-line shopping sites specializing in Judaica.

sales had quadrupled from the year
before. That was the case for us" she
said. "During the course of this year,
our Web site sales have been a fairly
steady flow — not just during the
holidays."
Most of the sites have sophisticat-
ed ordering pages that tally your
order and process your credit card for
you. They also provide the shopper
skittish about transferring their credit

JILL DAVIDSON SKLAR
Special to the Jewish News

R

emember when "Let Your
Fingers Do the Walking"
meant the Yellow Pages
and not your keyboard?
Remember when CD meant certifi-
cate of deposit and the Roms were
just a nice Jewish family who lived
down the block? Remember when
shopping meant you
stripped of the dingy
1 7
3
bathrobe, showered,
r•g,,a
got dressed, drove to
the store and actually
selected items for pur-
chase? Just how old are
you anyway?
A
Get with it. The
way to shop for any-
5
thing from airline tick-
ets to cosmetics to
• rsin
mortgages is on the
World Wide Web.
■
With a few mouse
• tr.,4*.cfs.•;.t.:a::-.n
•
•
•
clicks, any savvy com-
parison shopper can be
just a few UPS delivery
days away from toys,
clothes, gourmet food
< I ,
— you name it — all
at a bargain. And
Judaica is no exception.
From all corners of the world,
Judaica shops are going online to
gain a bigger market and customers
who are looking for just the right
menorah, kippa, mezzuzah, seder
plate, tzedaka box — you name it.
Shari Boraz from Galerie Robin, a
store actually located in Hanover,
New Hampshire, but found more
easily at the web address of
www.judaica-online.com , said her
business has increased dramatically
because of web browsers.
"Last year you may recall that the
news media reported that retail Web

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GIFTS!

GREETING CARPS!
PARTY INVITATIONS!

FOR EVERYONE AND EVERY OCCASION!!

32644 FRANKLIN ROAD, FRANKLIN (241)539-7705

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11/19
1999

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card information online with toll-free
numbers for ordering the old way, on
the phone.
While it is great not to have to face
the crowds, not to have to put up
with snotty sales people, not to have
to peel off that sleepwear, beware.
Not all Web sites are created equal.
Some are amazing, some are amateur,
some are funky and some are fab.
To test the market, this reporter
spent an unshowered morning,
alone, in her flannels, in front of
her computer, surfing sites. Here is
what she found: