kn?,:sWv • \ s • c 01:ti, Communicating page 106 For Singles vg5rf:74, . French Designer Visits Detroit .... page 112 c Michael Fleischmann faces unique challenges as a 14-year-old businessman. LISA BARSON Special to the Jewish News A nyone who has ever started their own business will agree it is a challenging task. There are legal issues to contend with, start up costs, not to mention the time and energy one must expend to ensure the success of the business. It leaves little time for social plans, day- to-day chores or ... homework. The homework dilemma may be some- what unique to 1-4-year-old Michael Fleischmann of Bloomfield Hills. In March 1998, at the tender age of 13, Fleischmann started his own company, Cosmos Computing L.L.C. (Web address: www.cosmoscomputing.com . He came up with the name not after extensive market research, but after reading Carl Sagan's book of the same name. His public rela- tions efforts came not from a strategic mar- keting plan, but by word of mouth, through his family. And now, a year and a half and 60 clients later, Fleischmann's business is soar- ing. When he was just 4, Fleischmann's grand- parents bought him his first.computer. He waited until he was 10, when his great-uncle purchased an even more powerful computer, before he started attending seminars on how to learn computer languages, Web site design, and the fundamentals of technology. Cosmos Computing offers a variety of services, including PC trou- bleshooting, set-up for new computer systems, installation of software, hardware upgrades, tutoring for both adults and children, purchase consulting, Internet access assistance, graphics and Web page design, and PC networking and intranets. While he wants to be competitive in the busi- ness, Fleischmann realizes that, because of his young age, people may not take him seriously. He explains that he charges his clients less than the going rate because he feels "people have a precon- ceived notion that because I'm young, I don't have the same experience as someone doing the same thing, but who is older." Cosmos Computing currently has a staff of two: Fleischmann and his mother Martha Jo, who drives him to all of his appointments. Martha Jo's job description ends there, however. She claims she "con- sidered it a triumph when (she) found the on/off switch on the computer." Fleischmann shares office space at the Southfield Town Center with his father, Yosef, a developer. Fleischmann is fluent in three program- ming languages: Visual Basic, C++, and SQL. He is also proficient in good old- fashioned English, having recently won an award from Creative Communication Inc. • in a statewide poetry competition. His poem, reminiscent of both Shel Silverstein and Ogden Nash, finished in the top 10 in his division. While Fleischmann continues to devel- op his computer knowledge by reading every computer magazine and book he can get his hands on, he is also developing his spiritual knowledge. Since age 6, Fleischmann has been meeting with Rabbi Moshe Levinson, a teacher at Yeshiva Beth Yehudah, to study the Torah, Pirkei Avot and Gemara. The rabbi now tutors Fleischmann and his brothers, ages 11 and 9, each Sunday morning for more than three hours. Martha Jo feels this education gives her sons "a more profound exposure to the faith and to traditional experiences." Fleischmann agrees, saying he feels his overall education is enhanced by the weekly sessions. He is a sophomore at Andover High School in Bloomfield Hills. Lessons taken from the religious classroom are the guiding principles Fleischmann fol- lows in running his business: integrity, A 14-year-old has parlayed his math and c omputer skills into a busy company. ............................ • 0. W er3:0 V 10/15 1999 Detroit Jewish News 103