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August 27, 1999 - Image 94

Resource type:
Text
Publication:
The Detroit Jewish News, 1999-08-27

Disclaimer: Computer generated plain text may have errors. Read more about this.

THE GEM & CENTURY THEATRES

Now Playing at the Century Theatre

THE SMASH HIT MUSICAL
SPOOF OF THE MOVIES!

* * * *
"If there is a better.show
in town... it has to be
the one that takes place
backstage"

The Beat'achon
Goes On

- Martin F Kohn,
Detroit Free Press

* * *
"The show is two hours of fun...
wonderfully wacky"

- Michael II. Margolin,
Detroit News

A hot Jewish a cappella group will bring its
fresh harmonies to Akiva's opening ceremony.

THE CENTURY CLUB RESTAURANT

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Enjoy a complete night of entertainment under one roof!

Convenient Theatre & Dinner Packages

Live jazz

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SUZANNE CHESSLER
Special to the Jewish News

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313-963-9800 • 333 Madison Ave.

Group discounts available
Call: (313) 962-2913

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(248) 645-6666

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NEW IN DETROIT?

SHALOM DETROIT
WELCOMES NEWCOMERS TO
OUR JEWISH COMMUNITY

Call the Women's Department at
(248) 203-1463 for more information

This iseration

8/27

1999

r ,pgt(o4.)ewish, :News

`/o'

together a large selection of songs
and choose some For each program.
Beat'achon was organized in 1991 by
boyhood friends who grew up singing
and harmonizing together at the Shabbat
table. The Midwesterners decided to pre-
pare a few songs for a neighborhood tal-
ent show, and they were a hit. Many
concerts followed, and they were encour-
aged to arrange new songs.
The group's first CD, Beat'achon:
Jewish A Cappella, came out in 1993,
and the second CD, Soul Food/Ochel
Nefish, was released in 1998.

"

vy Schreiber's brush with
celebrity hit home just a
couple of weeks ago.
. Schreiber, a New York-based
singer, unexpectedly heard his name
announced while attending Shabbat
services at Young Israel of Southfield.
The announcement had to do with
the upcoming celebration of the new
Akiva Hebrew Day School.
"Beat'achon will be performing, fea-
turing Avy Schreiber," the
rabbi told the congrega-
tion, and Schreiber inched
back in his chair.
"It will be interesting
performing in front of a
lot of family and friends,"
says Schreiber, a 1987
Akiva graduate who will
entertain Sept. 6. I.
haven't done that very
much. The whole corn-
munity will see a side of
me they've never seen
before. A lot of them
have watched me perform
as a chazzan in shul, but
they haven't seen me up
on stage dancing around
and playing with the
Akiva graduate Avy Schreiber and the other members of
audience.
Beatachon began by singing harmonies around the
Beat'achon is a six-
Shabbat table; now they're about to release their third CD.
member a cappella group
that combines fresh vocal
harmonies and pop
In the first recording, "D'ror Yikra,"
rhythms with traditional Jewish lyrics.
a
Hebrew
folk song, uses the melody
A transliteration of the Hebrew word
of
"Sloop
John B," and "Modeh Ani"
for "faith," Beat'achon has an unusual
has
a
pop
arrangement.
In the second
English spelling that connects mem-
recording,
"Adon
Olam"
is done to the
bers to their musical heroes, the
melody
of
"Under
the
Boardwalk,"
Beatles.
while "Gadlu," written, arranged and
"We try to put on loose, warm
sung by Schreiber, incorporates R & B
performances, and we intersperse the
grooves into a devotional message.
singing widr a lot of banter with the
"While I was at Yeshiva University
audienc,' says Schreiber, 29, who
in
1989,
I was approached by a friend,
regularly returns to Michigan for
Adam
Fishman,
who knew that I sang
holiday observances and special
and asked if I'd be interested in joining
occasions. "There is no one perfor-
a singing group," recalls Schreiber, who
mance that we do. We have put

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