We know the meaning of the word value. ° oliday Retirement Corp. has been providing gracious to receive a retirement living to America's FREE gift! seniors for nearly thirty years. You won't find any hidden costs at a Holiday residence, and there is never a lease or buy-in fee. All of our amenities are included in one monthly rent. As you know, there's no substitute for experience. Come see how our experience has made us number one in qual- ity retirement living at a good value. H CALL NOW Month-to-month rent includes: • Month-to-month rent, no hidden fees • Three nutritious chef-prepared meals daily EQUAL HOUSING OPP01111.1NITIES • Local transportation • Paid utilities • Weekly housekeeping and linen service • Free on-site laundry facilities • Resident managers G America's leader Its a in gracious retirement living since 1971. inn at Cass Lake Gracious Retirement Living 900 N. Cass Lake Rd. Waterford, Michigan (248) 681-8229 IF YOU'RE SERIOUS ABOUT YOUR FITNESS Let us help you be the best you can be with 1 on 1 training at our club. A patient friendly program designed just for you to help you reach your realistic fitness goals. Change your life by changing your lifestyle. Muscle therapy and nutritional consulting available. Call us today for a FREE consultation. • Nutritional Counseling • MusclelMassage Therapy a INTERNATIONAL PHYSIQUE CHAMPION •TV Celebrity Anchor PETER NIELSEN'S • Children's Fitness Programs Personal Trainin Club 4119 Orchard Lake Rd. (at Pontiac Tr.) West Bloomfield Visit our website www.peternielsen.com • Free Consultation (248) 855-0345 Manor Motorcar Company 39500 Grand River Avenue • Novi, Michigan 48375 (248) 426-9600 • Fax (248) 426-8686 7/30 1999 94 Detroit Jewish News FASTEST AVAILABILITY IN METRO DETROIT! attracting a Jewish-American staff, finding new sources of revenue, facili- ty upkeep and adapting to school schedules. "Technology with cell phones, Web sites, e-mail and the rest — no one can predict where technology will go in the future. My best guess is that we will want to get back to nature. However, those camps that use tech- nology to enhance the camp experi- ence will succeed. "For example, our trip leaders carry cell phones for safety purposes. We have a fax machine for campers to send and receive letters from parents. We will some day have an e-mail capability, and maybe even a section on our Web site where parents can see their kids in action." JN: What about new sources of revenue? "We are very interested in revenue enhancement. We have endowments, we do fund-raising, but we have to look beyond these traditional methods. "One possibility is corporate spon- sorships. Another is to add revenue- enhancing programs like adult adven- tures or entrepreneurial camps. We know we have to find additional sources of income to keep camp costs low." JN: How do you attract an American Jewish staff? This is the single biggest issue fac- ing Jewish camps today. Our chal- lenge is no longer getting the kids. The kids are there. It's getting the counselors. "Tamarack requires the bunk coun- selor to be Jewish. They model a Jewish life for our kids and enable our camp to reflect the American Jewish flavor. The problem is that Jewish kids usually go to college, take classes in the sum- mers or do (professional) internships. They don't have time to go to camp. "And, demographically, there are fewer teens. We need to come up with an approach to attract these kids — with the blessings of their parents — < to camp. " JN: What are other issues? "Facility upkeep is a constant strug- gle. It's one of the reasons we had to raise fees. We have a $3.5 million endowment, and we rely in part on that as well as grants and our income. "Schools are starting earlier and going longer. Today we have 50 days of summer. In order to accommodate changing school schedules, we may some day offer six-week programs, and people will be able to come for the whole session or weekends or even just overnight." JN: What about the future? "Tamarack is opening a family camp on 18 acres near Cheboygan in April. We call it a Jewish Michigania." JN: Should we expect a price increase in the near future? "No. After increases of 22 percent in 1992 and 10-15 percent each year after, next year we're holding the line on fees. (In 1999, a half-season runs $2,850; a full season is $4,050. A 10-day mini- session is $1,595. Five-day programs are $399. A Shabbat weekend is $129.) "We think today's camp fees are where they should be. We have a goal of making camp affordable in the 21st century. We think we're at a level that is quite high, but people are paying for something that's worth it." II The public is welcome to attend the 97th Annual Meeting of Fresh Air Society, 11 a.m.-2 p.m. Sunday, Aug. 1, at Camp Maas, Ortonville. The day includes a spe- cial performance by folk singer Debbie Friedman. For informa- tion, call (248) 661-0600.