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• Three nutritious chef-prepared meals daily
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(248) 681-8229
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(248) 426-9600 • Fax (248) 426-8686
7/30
1999
94 Detroit Jewish News
FASTEST AVAILABILITY IN METRO DETROIT!
attracting a Jewish-American staff,
finding new sources of revenue, facili-
ty upkeep and adapting to school
schedules.
"Technology with cell phones, Web
sites, e-mail and the rest — no one
can predict where technology will go
in the future. My best guess is that we
will want to get back to nature.
However, those camps that use tech-
nology to enhance the camp experi-
ence will succeed.
"For example, our trip leaders carry
cell phones for safety purposes. We
have a fax machine for campers to
send and receive letters from parents.
We will some day have an e-mail
capability, and maybe even a section
on our Web site where parents can see
their kids in action."
JN: What about new sources of
revenue?
"We are very interested in revenue
enhancement. We have endowments,
we do fund-raising, but we have to
look beyond these traditional methods.
"One possibility is corporate spon-
sorships. Another is to add revenue-
enhancing programs like adult adven-
tures or entrepreneurial camps. We
know we have to find additional sources
of income to keep camp costs low."
JN: How do you attract an
American Jewish staff?
This is the single biggest issue fac-
ing Jewish camps today. Our chal-
lenge is no longer getting the kids.
The kids are there. It's getting the
counselors.
"Tamarack requires the bunk coun-
selor to be Jewish. They model a Jewish
life for our kids and enable our camp
to reflect the American Jewish flavor.
The problem is that Jewish kids usually
go to college, take classes in the sum-
mers or do (professional) internships.
They don't have time to go to camp.
"And, demographically, there are
fewer teens. We need to come up with
an approach to attract these kids —
with the blessings of their parents — <
to camp. "
JN: What are other issues?
"Facility upkeep is a constant strug-
gle. It's one of the reasons we had to
raise fees. We have a $3.5 million
endowment, and we rely in part on
that as well as grants and our income.
"Schools are starting earlier and
going longer. Today we have 50 days
of summer. In order to accommodate
changing school schedules, we may
some day offer six-week programs,
and people will be able to come for
the whole session or weekends or even
just overnight."
JN: What about the future?
"Tamarack is opening a family
camp on 18 acres near Cheboygan in
April. We call it a Jewish Michigania."
JN: Should we expect a price
increase in the near future?
"No. After increases of 22 percent in
1992 and 10-15 percent each year after,
next year we're holding the line on fees.
(In 1999, a half-season runs $2,850; a
full season is $4,050. A 10-day mini-
session is $1,595. Five-day programs are
$399. A Shabbat weekend is $129.)
"We think today's camp fees are
where they should be. We have a goal
of making camp affordable in the 21st
century. We think we're at a level that
is quite high, but people are paying
for something that's worth it." II
The public is welcome to attend
the 97th Annual Meeting of Fresh
Air Society, 11 a.m.-2 p.m.
Sunday, Aug. 1, at Camp Maas,
Ortonville. The day includes a spe-
cial performance by folk singer
Debbie Friedman. For informa-
tion, call (248) 661-0600.