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Sun And Kashrut

Florida is promoting kosher products
prcduced in the sunshine state.

'36 month lease based on 12,000 mi. per
year and approved credit, plus tax, title, plate
doc. & acquisition fees. Total dues at signing
$1045.

orful icon that features the sun over
land and water.
In addition to product packaging,
the kosher logo is appearing on shelf
Miami
tags, display cards, store window signs
he state of Florida, long
and other promotional materials.
known as a haven for
The program is an extension of the
Jewish retirees, is now
Florida Agricultural Promotional
trying on a kosher image.
Campaign, which uses the "Fresh
Bright stickers proclaiming "Kosher
From Florida" logo to help consumers ;
From Florida" are appearing in market
identify Florida agricultural products.
windows and on products across the
Merchants in south Florida, where
state.
the bulk of
They're part of a
Florida's Jewish
new program by
population resides,
the Florida
►
approve of the pro-
Department of
gram so far.
Agriculture and
"I haven't seen
Consumer Services,
any
down side
which wants to
yet," said Moshe -\
"help all consumers
Koot, owner of
to quickly and eas-
Kosher World, a
ily identify kosher
high-profile kosher
foods that are pro-
market in Miami
duced in Florida."
Beach.
"I think it's very
"More promo-
positive, said
tion
is always
Shlomo Stein,
good. The signs are
manager of South
nice, attractive in r_<
Florida Kosher
the window. I
Meats Inc. in Dade
think it will help."
County. "The fact
Koot said the pro-
that the state of
motional signs may
Florida is support-
`0
Fklride Degartment wyt A '
help
bring in new
ing the program
and Cassnsurdel serild4a
people to the mar-
says a lot" about
rk-os, CRAWR.1-P:!::t_
ket and encourage
the growth of the
current shoppers to
kosher industry.
This sticker is being posted across
Food marketing
Florida where kosher products are sold. explore new items.
An estimated 3C-<
associations estimate
percent
of kosher
that kosher foods
foods are purchased by Jews. Another
account for $50 billion worth of food
20 percent are purchased by Muslims,
sales each year. More than 8,100 com-
Seventh-Day Adventists and others
panies nationwide manufacture more
who observe dietary laws similar to
than 36,000 kosher products.
observant Jews.
While overall food sales are grow-
One-half of all kosher sales are
ing by roughly 1 to 2 percent annual-
made
to consumers for reasons that
ly in the United States, kosher food
have nothing to do with religion,
sales have increased 10 percent annu-
including those with special dietary
ally in recent years. Florida alone has
needs, vegetarians, those in at-risk
more than 450 producers and sellers
health groups, or those who perceive
of kosher food.
kosher products as cleaner or safer.
Products produced in Florida and
The Florida program has been
certified as kosher by a rabbinical
endorsed
by the Rabbinical
organization are eligible to bear the
Association of Greater Miami. I 1
"Kosher From Florida" logo — a col-

MICHAEL W. SASSER
Jewish Telegraphic Agency

T

'36 month lease based on 12,000 mi. per
year and approved credit. 52350 due at
signing, plus tax, title, plate & doc. fees.

248-471-0044

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